ALL

In 2025, Parle-G unveiled a new Durga Puja campaign that has been resonating deeply with audiences across the country. For those who've grown up with those familiar orange packets and have countless memories tied to this iconic biscuit, this campaign strikes an emotional chord that's hard to ignore. When Brands Get It Right Parle Products launched a new campaign for its iconic brand, Parle-G, celebrating the grandeur and cultural essence of Durga Puja and what stands out imme

The screen fades in on a scene that thousands of Indian families know but few want to acknowledge. An old age home. A son, unable to care for his elderly mother, makes the painful decision to leave her there. The camera captures what words cannot – the mother's resigned acceptance, the son's conflicted departure, the quiet devastation of a relationship fractured by circumstance rather than choice. This was how Domino's chose to wish India a Happy Mother's Day in 2018. What fo

In 2013, a clever wordplay emerged from the offices of Lowe Lintas that would evolve into something far more significant than anyone anticipated. Havells kickstarted the 'Hawa Badlegi' series of ads way back in 2013. Lowe Lintas had initiated the series with four ads that used the 'hawa badlegi' phrase as a pun that addresses the industry segment Havells is in (fans, besides other white goods) and social consciousness. "Hawa Badlegi" – the wind will change. It worked on multi

Somewhere in urban India, a brother wakes up on Rakhi morning with a sinking realization. He's forgotten. Again. The rakhi ceremony is in a few hours, and he has nothing – no gift, no sweets, no decorations. Traditional panic would set in. Frantic calls to closed shops. Desperate drives to the one store that might, just might, be open. But this year, something different appeared on his phone: "Everything you need for Rakhi, in 10 minutes! " When Flipkart launched this audacio

December 2012. Television screens across India flickered with something extraordinary. The ad depicted people from different parts of India humming along to what would become one of the most viral jingles in Indian advertising history. In 2012, Idea Cellular wanted to talk about its pan-India presence, and wanted to come up with a campaign that would capture the fancy of people across geographies. Within days, something unprecedented began to unfold. In less than half a month

Aditya Birla Group's 2023 Teachers' Day film "Window to the World" captures a universally relatable classroom scenario. The film begins with a typical classroom roll call scene. While all students promptly respond to their names, one girl, in particular, is distracted by the scene outside the window. This opening resonates across demographics because it captures something universally experienced – that moment when a student's attention drifts from the lesson to the world beyo

When Cadbury launched "Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye" in 2018 to mark their 70th anniversary in India, it represented a masterclass in brand evolution. The original "Kuch Meetha Ho Jaaye" had achieved 99% brand recall in India – an advertiser's dream. Instead of abandoning this equity, Cadbury strategically extended it. This demonstrates a crucial principle: when a brand has a winning formula, evolution trumps replacement. The addition of "Kuch Achha Ho Jaaye" was

Fevicol's 60th anniversary campaign in 2019 presented a remarkable journey through time, centered around a single piece of furniture. The one-and-a-half-minute video traces the journey of a sofa built in 1959 – the same year that the brand came into existence. This wasn't merely an advertisement; it was a cinematic experience that transformed product marketing into emotional storytelling. The campaign follows this sofa as it moves through six decades of Indian social history,

The diyas were lit, the rangoli was perfect, and the aroma of festive delicacies filled every corner of the house. But then, disaster struck—a broken pipe, water gushing everywhere, and guests arriving in just a few hours. For most families, this would be the nightmare that ruins Diwali. For Finolex Pipes & Fittings, it became the opening scene of one of 2024's most talked-about festival campaigns. A Plumbing Emergency Becomes a Divine Encounter What begins as a homemaker's w

When mysterious outdoor ads started appearing around Bengaluru asking "Why is Bengaluru's weather so super?", the city's marketing enthusiasts knew something interesting was brewing. The reveal that followed in February 2025 turned out to be one of the most ingenious local marketing campaigns in recent memory. The Grand Revelation Zomato's answer to the weather mystery was both absurd and brilliant: Bengaluru's famously pleasant weather is maintained by weather gods who are k

McDonald's, a global fast-food giant, faced a unique challenge when entering the Indian market. India, with its diverse culture, religious beliefs, and dietary preferences, presented a stark contrast to the Western-centric model of the brand. To overcome these hurdles and establish a strong foothold in the Indian market, McDonald's adopted a brilliant strategy of glocalization. Respecting Local Culture and Cuisine: One of the key pillars of McDonald's glocalization strategy i

Haldiram's, a name synonymous with Indian snacks and sweets, has woven itself into the fabric of Indian households through its iconic tagline, "Pyaar ka naam Haldiram." This simple yet powerful phrase encapsulates the brand's commitment to quality, taste, and the emotional connection it fosters with its consumers. The Power of Emotion: Nostalgia and Tradition:  Haldiram's has successfully tapped into the emotional chord of nostalgia, evoking memories of childhood, family gath

In the competitive landscape of the Indian snack industry, few brands have maintained a legacy as iconic as Parle-G. With a history that dates back to 1929, Parle-G biscuits have become a staple in Indian households, transcending mere snacks to embody a unique cultural significance. The marketing strategy behind Parle-G is not just about selling biscuits; it is about building a brand that resonates deeply with its consumers. In this blog, we will explore the various facets of

Unilever, a global consumer goods company, has been a pioneer in addressing the needs of the Bottom of the Pyramid (BoP) market. One of its most notable initiatives is the "Shakti" program, launched in India, which not only focused on expanding product reach but also empowered women entrepreneurs in rural communities. This case study explores how Unilever utilized digital advertising to successfully engage the BoP demographic through the Shakti initiative. The Challenge Despi

When I first saw Fevicol's "Govinda Ek, Dahi Handi Anek"  campaign, I immediately recognized how brilliantly it captures the spirit of India’s vibrant Janmashtami festival. Fevicol has always been known for its creative advertisements, blending cultural themes with humor and subtle messaging about their adhesive strength. This campaign is no exception, and it brings the Dahi Handi ritual to life in a way that is both entertaining and insightful. A Cultural Connection Janmasht

In 2018, Burger King launched one of its most audacious marketing campaigns, the “Whopper Detour” . This bold and highly successful campaign demonstrated Burger King's creativity and mastery in digital marketing. It cleverly combined the power of mobile technology , geofencing , and a bit of playful rivalry to create a memorable brand experience for customers. Let's take a deep dive into how the "Whopper Detour" became a huge hit, driving customer engagement and reinforcing B

Parle-G's Teachers Day campaign is a touching tribute to the enduring bond between a teacher and her students. The campaign revolves around a teacher who tends to a few trees in her school's garden. These trees, it turns out, were gifted to her by her first-ever batch of students. The campaign culminates in a heartwarming reunion as the students surprise her on her retirement. Campaign Elements: Emotional Connection:  The core of the campaign lies in the teacher's deep emotio

Zomato Everyday's home-cooked meal delivery campaign has been a resounding success, revolutionizing the way people experience food delivery. By offering a platform for home chefs to showcase their culinary skills and reach a wider audience, Zomato has created a unique and valuable service for both consumers and home cooks. Key Factors Contributing to the Campaign's Success: Authentic Home-Cooked Flavors:  The campaign has tapped into the growing demand for authentic home-cook

In 2020, Bandhan Bank launched a heartwarming campaign to celebrate Teachers Day, a special occasion honoring the invaluable contributions of educators to society. The campaign, titled "Celebrating the Unsung Heroes," aimed to express gratitude and appreciation for teachers and their dedication to their students, especially during the challenging times of the COVID-19 pandemic. Key Campaign Activities: Social Media Campaign: Launched a dedicated hashtag, #TeachersDayWithBandh

Parle G, a beloved Indian biscuit brand, launched a heartwarming campaign for Ganesh Chaturthi that explored the festival's customs through the lens of gender equality. The campaign, available in multiple languages, told the story of a young girl who questioned why her mother couldn't bring home the Ganesha idol, a tradition often associated with men. The Story The film begins with a curious young girl asking her mother why she can't bring the Ganesha idol home, a tradition t