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The Spark in a Summer Flask The story begins during an ordinary office lunch in the early years, when a simple flask of Aam Panna brought by Suhas Misra's mother became the catalyst for an extraordinary brand. Four corporate veterans—Neeraj Kakkar, James Nuttall, Suhas Misra, and Neeraj Biyani—were enjoying this homemade cooling drink when James, an American co-founder, asked where he could buy more. The answer was sobering: nowhere. This absence wasn't accidental. Traditiona

Executive Summary Fastrack, launched by Titan Company Limited in 1998 as a sub-brand targeting youth, evolved from a struggling accessory line into one of India's most recognized youth lifestyle brands. This case study examines Titan's strategic repositioning of Fastrack through distribution transformation, brand architecture decisions, and sustained youth-focused marketing that helped establish it as a ₹1,000+ crore brand by the mid-2010s. Background & Context Company Profil

Creating compelling ad copies is a challenge for many marketers and writers. AI tools can help generate ideas and drafts quickly, but the quality of the output depends heavily on the prompts you provide. Writing better prompts is a skill that can transform AI from a simple assistant into a powerful partner in crafting persuasive, engaging ads. This post explains how to give clear, effective prompts to AI tools to improve your ad copywriting. Understand What You Want from the

Understanding the competitive forces that shape an industry is crucial for marketing enthusiasts who want to make informed decisions. Porter's Five Forces model offers a clear framework to analyze these forces and assess the attractiveness of a market. This post explains how to use the model effectively, supported by practical examples that bring the theory to life. What is Porter's Five Forces Model? Porter's Five Forces model identifies five key factors that influence compe

Creating SEO content that ranks well and engages readers can be challenging. Writers often spend hours researching keywords, structuring articles, and optimizing for search engines. Fortunately, AI tools have transformed this process, making it faster and more effective. These tools help with keyword research, content generation, editing, and even analyzing SEO performance. For marketing students eager to sharpen their content writing skills, understanding and using these AI

Executive Summary Between 2021 and 2024, Blinkit (formerly Grofers) transformed from a struggling grocery delivery platform into India's quick commerce leader, simultaneously building one of India's most engaging brand presences through real-time moment marketing. This case examines how Blinkit leveraged its core operational capability—speed—as the foundation for a distinctive social media strategy that capitalized on cultural moments, trending topics, and real-time events wi

Executive Summary Pidilite Industries' Fevicol has achieved what few brands accomplish—becoming synonymous with its product category while maintaining 70% market share in India's adhesive market for over five decades. This case examines Fevicol's distinctive advertising strategy built on humor, hyperbole, and visual storytelling that transformed a functional industrial product into a cultural icon. Through campaigns spanning from the 1990s to present, Fevicol demonstrated how

Executive Summary Between 2008 and 2023, Tata Motors underwent one of India's most significant automotive brand transformations—from the launch of the world's cheapest car, the Nano, which became synonymous with failure, to the Punch, which established Tata as a desirable, aspirational brand. This case examines how Tata Motors navigated brand perception crisis, product portfolio misalignment, and intense competition to emerge as India's third-largest passenger vehicle manufac

Executive Summary Zomato has become one of India’s most distinctive digital brands by developing a social media strategy that blends cultural fluency, humour, data-backed storytelling, and real-time responsiveness. Unlike most consumer internet companies that rely on performance-driven communication, Zomato built a participatory brand anchored in everyday conversations. This case study examines Zomato’s India-focused social media strategy from inception to scale, analyzing ve

Executive Summary Since 1966, Amul—India's largest dairy cooperative—has executed one of the world's longest-running and most distinctive advertising campaigns through its topical billboards and print ads featuring the iconic Amul Girl. For over five decades, Amul has maintained cultural relevance by commenting on political events, sports victories, entertainment controversies, and social issues through witty wordplay, timely illustrations, and the unchanging mascot of a mopp

In June 2015, Maggi noodles—India's most beloved instant food brand with over 80% market share and three decades of consumer trust—was banned nationwide following allegations of excessive lead content and incorrect labeling. The crisis wiped out ₹450 crore worth of inventory, damaged Nestlé India's market capitalization by ₹10,000 crore, and threatened to destroy a brand that had achieved iconic cultural status. This case examines how Nestlé India orchestrated one of the most

As someone who's spent years in marketing, I can confidently say that artificial intelligence (AI) is no longer just a buzzword—it's a game-changer. Over the last few years, AI has transformed how we connect with customers, optimize campaigns, and analyze data. I’m excited to share with you what I’ve learned about marketing with AI and how businesses can effectively leverage this powerful technology. 1. What is AI in Marketing? When I first started exploring AI in marketing,

In the golden age of digital attention, traditional advertising has taken a backseat. The modern consumer isn’t just looking for a product—they’re looking for meaning, emotion, and connection. Enter the new holy trinity of effective advertising: Light, Camera, Storytelling . What was once the domain of Hollywood and high-budget filmmaking is now the blueprint for brands of every size seeking to capture hearts and wallets. From Billboards to Blockbusters Once upon a time, ads

In today's competitive market, businesses often face tough challenges in a "red ocean" filled with fierce competition and limited growth opportunities. To break free from this struggle, many are adopting the innovative concept of "Blue Ocean Strategy." This approach encourages companies to create uncontested market spaces where competition becomes irrelevant. By doing so, they unlock new demand and foster sustainable growth. What is Blue Ocean Strategy? Blue Ocean Strategy is

In today's rapidly changing marketing environment, staying ahead means mastering essential skills. As technology advances and consumer preferences shift, the next generation of marketers needs to be equipped with the right tools to navigate this dynamic landscape. This post highlights the vital marketing skills that will enable them to stand out and succeed in a competitive field. Understanding Data Analytics In the digital age, data is generated at an unprecedented rate—over

In a world that's more connected than ever, "glocalization" has emerged as a vital concept. It refers to adapting global business practices to meet the unique needs of local markets. When international brands enter India—known for its rich diversity and varied consumer preferences—they must implement effective glocalization strategies to truly resonate with local audiences. This blog post explores successful glocalization tactics and highlights how global brands navigate the

Pepsico Inc. stands out in the food and beverage industry, known for its wide range of products and innovative market strategies. Their acquisition strategy has been crucial in solidifying their market position and expanding their product lines, ultimately reaching new consumer segments. With a determination to lead globally, Pepsico targets acquisitions that align with their vision of growth and sustainability. Understanding how these acquisitions work offers insights into t

Digital marketing is changing faster than ever, and businesses must adapt to new technologies to stay competitive. Among these technologies, Artificial Intelligence (AI) stands out, transforming how brands connect with their audiences. AI tools are not just a passing trend; they are reshaping the landscape, allowing companies to enhance their marketing efforts and improve customer experiences. As you explore this dynamic field, this blog post will dive into various AI tools t

Neuromarketing is an intriguing blend of neuroscience and marketing that helps businesses understand how the brain influences consumer behavior. Traditional marketing often relies on surveys and focus groups to assess preferences, but neuromarketing takes it a step further. Using advanced technologies like brain imaging and biometric measurements, it uncovers the hidden drivers behind purchasing decisions. This blog post explores real-world examples of neuromarketing in actio

Cricket is not just a sport; it’s an experience that captivates millions globally. It generates significant revenue, fosters community spirit, and creates lifelong connections between fans and teams. As cricket teams strive for success on the field, they simultaneously embrace innovative marketing strategies to enhance their fan engagement, increase revenue, and solidify their brand presence in a crowded market. This post dives into how cricket teams leverage marketing tactic