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Brand Turnaround Stories

Cases that show how struggling brands bounced back with smart strategy and bold execution.

Titan transformed Fastrack for India youth.

Titan transformed Fastrack for India youth.

How Titan Turned Around Fastrack Into India's Youth Icon

Tata Nano to Punch Repositioning Journey.

Tata Nano to Punch Repositioning Journey.

Tata Nano to Punch: Tata Motors' Repositioning That Revived Its Passenger Vehicle Portfolio

Happy family, Maggi trust

Happy family, Maggi trust

The Resurrection of Maggi: How Nestlé Rebuilt Trust After India's Biggest FMCG Crisis

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