Digital Marketing Case Studies

Executive Summary Mamaearth, launched in 2016 by Honasa Consumer Limited, emerged as one of India's fastest-growing direct-to-consumer (D2C) beauty and personal care brands. The company leveraged digital-first marketing, influencer partnerships, and rapid omnichannel expansion to achieve ₹1,576 crore in revenue by FY2023. This case study examines Mamaearth's verified growth trajectory, go-to-market strategy, and transition from digital-native startup to publicly listed consum

Executive Summary Between 2021 and 2024, Blinkit (formerly Grofers) transformed from a struggling grocery delivery platform into India's quick commerce leader, simultaneously building one of India's most engaging brand presences through real-time moment marketing. This case examines how Blinkit leveraged its core operational capability—speed—as the foundation for a distinctive social media strategy that capitalized on cultural moments, trending topics, and real-time events wi

Executive Summary Zomato has become one of India’s most distinctive digital brands by developing a social media strategy that blends cultural fluency, humour, data-backed storytelling, and real-time responsiveness. Unlike most consumer internet companies that rely on performance-driven communication, Zomato built a participatory brand anchored in everyday conversations. This case study examines Zomato’s India-focused social media strategy from inception to scale, analyzing ve