Insights & Frameworks

In the ever-evolving world of branding, companies are constantly searching for frameworks that help them effectively communicate their identity and connect with consumers. One such framework is the Prism Model of Brand Communication , developed by Jean-Noël Kapferer. This model provides a comprehensive way to understand and develop brand identity, and its implications for brands are profound. Let’s explore why the Prism Model is important and how it impacts branding strategie

Market research is a critical component for businesses looking to understand their audience, gauge competition, and refine their strategies. With a plethora of tools available today, it can be overwhelming to choose the right ones. This blog will explore some of the most effective market research tools that can help businesses make informed decisions. 1. Survey Tools Surveys are a fundamental way to collect data directly from your target audience. Here are some popular survey

When it comes to crafting a brand strategy, businesses often face the decision of how to structure their brand portfolio. Two popular approaches are the Brand House  and the House of Brands . Each strategy has its own set of benefits and drawbacks, and the choice between them can significantly impact a company's market presence and consumer perception. Let's dive into these two concepts, explore their key differences, and examine real-world examples to illustrate their applic

In the dynamic landscape of digital marketing, strategies for attracting and engaging customers have evolved significantly. Two important concepts in this realm are "Pull-In" and "Push-Out" marketing strategies. These strategies, though distinct, often complement each other to create a comprehensive marketing approach. To illustrate these concepts, let's delve into their definitions and how they manifest in the world of Google Ads. Pull-In Marketing Strategy Definition: Pull-

Have you ever wondered what truly drives customer clicks, conversions, or brand loyalty? Marketing is full of best practices and educated guesses, but what if you could isolate the exact elements influencing results? This is where experimental design steps in, offering a powerful tool to move beyond assumptions and into the realm of cause-and-effect. Science in the Boardroom At its core, experimental design is a structured approach to gathering data and testing hypotheses.

In the dynamic landscape of business, startups often face the challenge of making a mark in a competitive environment. Digital marketing has become the cornerstone for success in the modern business era. With the right strategies, startups can not only survive but thrive in the digital realm. In this article, we will explore the best digital marketing strategies that can propel startups to new heights. Define Your Brand Identity: Before diving into digital marketing tactics,

In the era of information overload, businesses are turning to big data to extract meaningful insights and revolutionize their marketing strategies. Big data analytics has become a game-changer, providing marketers with unprecedented access to valuable information about consumer behavior, preferences, and trends. Let's explore how industries are leveraging big data to drive impactful marketing campaigns, with a focus on a notable example. Understanding Big Data in Marketing: B

In the dynamic and competitive business landscape, strategic advertising plays a pivotal role in unlocking the growth potential of companies. Well-executed advertising campaigns have the power to propel brands to new heights, bolster market presence, and drive business success. In this article, we delve into the profound impact of strategic advertising by examining real-life examples of how it has catapulted companies like Nestle, Cadbury, Britannia, and Tata Tea to achieve r

One of the most helpful features in Ad Manager is Facebook Lookalike Audiences. It enables you to identify and target users who are comparable to those who already connect with or follow your business on your website, app, Facebook page, and other platforms. Following are some of the advantages of using Lookalike Audience in Facebook Ads: 1. Make your advertising more precise. It's critical to target the appropriate audience with your Facebook ads. You may improve your ad tar

Making a marketing strategy stand out has been harder than ever before since customers are constantly being barraged with marketing messages. Marketing departments are under more and more pressure to develop concepts that are larger and better than what their rivals are doing. But it's difficult to execute this on top of routine marketing tasks.  By automating the procedure of developing those leads into sales-ready leads, marketing automation aids in the recognition of new c

Since it enables you to find social media users who are interested in your company, generating leads on social media may be advantageous for both B2C and B2B marketers. This gives you the advantage you need to attract their attention with pertinent offers and information so you can eventually turn them into paying clients. Following are the set  of strategies that can be used to generate leads from social Media: 1. Offer appealing lead magnet deals People are frequently pers