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Anurag Lala

Oct 3, 20243 min read

Unilever's "Shakti" Initiative in the Bottom of the Pyramid Market

Anurag Lala

Sep 25, 20243 min read

Fevicol's "Govinda Ek, Dahi Handi Anek" Campaign: A Bond that Stands Unbroken

Anurag Lala

Sep 19, 20244 min read

Burger King’s “Whopper Detour” Campaign: A Genius Marketing Move

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