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On 3rd March at 7:30 PM, MarkHub24 successfully conducted a Masterclass for Students titled “How to Write a Research Paper – A Beginner’s Perspective” , in academic collaboration with CCHRD, Arka Jain University. The session witnessed participation from 80 students representing 7 different academic institutions , reflecting growing interest among students in understanding research writing through a structured and beginner-friendly approach. Objective of the Session The master

This case examines how Paytm engineered a large-scale offline-to-online migration among India's unorganised merchant sector by deploying QR codes as a zero-cost, zero-infrastructure payment acceptance tool. It analyses the pre-work that enabled Paytm to capitalise on the demonetisation crisis of November 2016, the marketing architecture that turned a logistical instrument into a brand symbol, and the ecosystem strategy that transformed early merchant adoption into a defensibl

This case examines how Adobe planned, communicated, and executed one of the most consequential business model transitions in enterprise software history — the migration from packaged Creative Suite perpetual licences to the cloud-based, subscription-only Creative Cloud. Beyond a pricing change, the shift required Adobe to reposition its brand, restructure its go-to-market model, and rebuild its relationship with a deeply sceptical installed base. Industry & Competitive Contex

Executive Summary Between 2017 and 2024, Tata Motors executed one of the most consequential brand repositioning campaigns in Indian automotive history. Through the Nexon and Harrier SUVs, the company transformed its passenger vehicle identity — from a price-led, utility-first automaker into a credibility-driven, aspiration-forward SUV brand. This transformation was achieved not through a single campaign but through an architecture of consistent, multi-layered marketing decisi

In 1997, Murugavel Janakiraman sat in his New Jersey apartment after work as a software consultant for Lucent Technologies, designing a website on his personal computer. He was 24 years old, newly exposed to the internet's potential, and wanted to create something meaningful for the Tamil community he came from. He coded Sysindia.com in just a few days—a Tamil community portal offering festival calendars, email reminders, tips, and a small matrimonial section where users cou

The woman's face was covered in colors. Bright gulaal in reds, yellows, blues—the signature palette of Holi, India's festival of colors. She stood before a mirror, smiling at first, then reached for water to wash away the festive hues. As the colors ran down, something else appeared. Underneath the bright facade were bruises. Marks of violence. Signs of abuse that the colors had temporarily hidden. The visual metaphor was stark: some colors don't wash away easy. This was Bhar

EXECUTIVE SUMMARY LinkedIn, owned by Microsoft since its $26.2 billion acquisition in 2016, has deliberately and systematically evolved from a professional networking and job-listing site into a comprehensive Talent Marketplace — a platform that connects external hiring, internal mobility, skills development, and AI-powered workforce intelligence into a single integrated ecosystem. As of 2025, LinkedIn hosts over 1 billion members across more than 200 countries and territorie

Executive Summary Since entering India in 1996, Domino's Pizza — operated under master franchise rights by Jubilant FoodWorks Limited (NSE/BSE: JUBLFOOD) — has grown into Domino's largest market outside the United States. Central to this growth has been a deliberate strategy of cultural and culinary localization, enabling the brand to embed itself in a wide range of Indian eating occasions, including the family-oriented meal. This case examines the publicly documented dimensi

There's a brand story I keep coming back to. It was 2013. A mid-sized FMCG brand launched a new health drink in India. The product was genuinely good — better ingredients, cleaner formulation, competitive pricing. The team worked for months on packaging. The distribution was solid. But nothing happened. Retailers stocked it. Consumers picked it up, looked at it... and put it back. The brand ran ads. Decent ones. They talked about "energy," "vitality," "goodness." The visual

Date:  22 February 2026 Mode:  Virtual Participants:  20 Format:  Paid Masterclass On 22nd February 2026, MarkHub24 conducted a focused, paid virtual masterclass titled “AI Tools Every Modern Marketer Should Master.”  Designed as an intensive and application-oriented session, the workshop brought together 20 committed participants , ensuring a highly interactive and personalized learning experience. Unlike large-scale awareness sessions, this masterclass was structured for pr

Organized by MarkHub24 in Academic Collaboration with CCHRD, Arka Jain University, Jharkhand Date:  26th February 2026 Mode:  Hybrid (Offline at Campus + Online Participation) Total Participants:  ~300 Students Speaker:  Mr. Anurag Lala, Founder & CEO, MarkHub24 Introduction On 26th February 2026, MarkHub24, in collaboration with CCHRD, Arka Jain University, conducted a large-scale masterclass titled “AI for Every Student: Tools, Skills & Career Advantage.” The session was de

Organized by MarkHub24 in Collaboration with ABES Business School, Ghaziabad Date:  2nd February 2026 Location:  ABES Business School, Ghaziabad Participants:  76 Speaker:  Mr. Anurag Lala, Author, Researcher & Founder, MarkHub24 Introduction On 2nd February 2026, MarkHub24 conducted a high-impact masterclass titled “AI in Marketing Strategy: How Intelligent Tools Are Reshaping Campaigns, Insights & Decision-Making”  at ABES Business School, Ghaziabad. The session marked a si

Case Snapshot Parameter Detail Company (Consumer Brand) Zomato Listed Entity Eternal Limited (formerly Zomato Limited) Founded July 10, 2008, as FoodieBay Founders Deepinder Goyal and Pankaj Chaddah Headquarters Gurugram, Haryana, India Case Theme Brand strategy evolution from discovery to multi-vertical convenience Sector Food Technology / Quick Commerce Background and Origin Zomato's story begins not with a formal business plan, but with a practical inconvenience. On July 1

In 1896, Johnson & Johnson launched Lister's Towels—disposable "Sanitary Napkins for Ladies" made of cotton and gauze. They represented progress over washable cloth, but women still faced an uncomfortable reality: the pads required attachment via sanitary belts with clips at front and back, worn like suspenders under clothing. For 73 years, this cumbersome system dominated. Women endured the discomfort, the inconvenience, the constant awareness of the bulky apparatus holding

The mother handed her young son the shopping list. Bread. Milk. Vegetables. And at the bottom, written as casually as any other item: Stayfree. She watched his face. Would he hesitate? Would embarrassment flash across his expression? Would he try to avoid this errand, suddenly find reasons he couldn't go to the store today? Or would he simply take the list, the way he always did, and complete the task without awkwardness—treating sanitary napkins as what they actually were: n

Executive Summary BMW (Bayerische Motoren Werke AG) represents one of the most studied and consistently executed cases of performance-led brand positioning in the global luxury automobile industry. Over a period of five decades, the company constructed and defended a singular brand idea — sheer driving pleasure — across product design, advertising, product architecture, and digital communication. This case examines how BMW built and sustained that positioning, the strategic l

It was 2018. A young woman in Jaipur — let's call her Priya — was scrolling through Instagram at midnight. She came across a skincare brand called Minimalist. No celebrity face. No flashy Bollywood music. Just plain packaging, simple explanations, and ingredient percentages plastered boldly on the label. She was confused. Then curious. Then she read their caption — straightforward, no fluff, just honest science. She didn't buy that night. But she saved the post. Three weeks l

Executive Summary Ola, founded in 2010 by Bhavish Aggarwal and Ankit Bhati, evolved from a simple cab-booking platform into India's largest ride-hailing company, demonstrating deep understanding of shared mobility needs in emerging markets. The company's journey reveals how localized insights into consumer behavior, infrastructure challenges, and market-specific requirements enabled it to capture significant market share despite competition from global players. This case stud

Executive Summary Zara, the flagship brand of Spain's Inditex Group, has revolutionized the fashion retail industry through an integrated operating model that compresses traditional fashion cycles from months to weeks. Founded in 1975 by Amancio Ortega in Galicia, Spain, Zara operates over 2,000 stores across approximately 96 markets as of 2024, making it one of the world's largest fashion retailers. This case study examines Zara's distinctive operational approach, focusing o

The woman stood at her window in Varanasi, watching the festival unfold below. Colors flew through the air—bright gulaal creating clouds of joy, families laughing together, children running with abandon. It was Holi, the festival that painted India in every shade of celebration. But she watched from inside. She and her husband were new to the city, celebrating their first Holi away from home, away from the family who'd always filled this day with color and chaos and connectio