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Industry & Competitive Context India's branded snacks and savoury foods market is one of the fastest-growing segments within the country's packaged food economy. According to market research agency IMARC Group, the Indian snacks market was valued at approximately ₹46,571 crore in 2024 and is projected to grow at a compound annual growth rate of roughly 8.6% to reach ₹1,01,811 crore by 2033, driven by rising urbanisation, higher disposable incomes, and changing snacking habits

Industry & Competitive Context Complan competes in India's health food drinks (HFD) category malt- and milk-based nutrition powders consumed by mixing with milk, historically marketed on child growth and family nutrition. Industry estimates place the category at roughly $1 billion in India, with Horlicks the clear leader at approximately 44–47% market share, Bournvita holding a "double-digit" share, and Boost and Complan each estimated at around 5% of the category, according

Industry & Competitive Context India's mutual fund industry expanded sharply in the decade before Groww's public listing. Industry-wide assets under management (AUM) grew from roughly ₹11.73 trillion in 2015 to ₹74.41 trillion by June 2025, with total mutual fund folios reaching 24.13 crore, of which 19.07 crore belonged to retail investors, according to AMFI data cited by Rupeezy. Systematic Investment Plans (SIPs) were a central driver of this growth: AMFI data reported tha

Industry and Competitive Context The rise of e-commerce in India and globally has confronted brands with a foundational go-to-market decision: should a company sell through established third-party marketplaces such as Amazon, Flipkart, or Meesho, or should it build and own a direct-to-consumer channel? This is not merely a distribution question. It is a strategic marketing question that determines how a brand acquires customers, what data it controls, how it prices, and what

Industry and Competitive Context India's B2B digital commerce sector occupies a structurally significant position in the country's economic architecture. India is home to over 63 million micro, small, and medium enterprises, which collectively contribute approximately 30 percent of GDP and account for nearly 45 percent of total exports. Yet despite this scale, the vast majority of these enterprises have historically relied on personal trade networks, physical exhibitions, and

The story of Pernod Ricard begins not with a boardroom or a business plan but with a medical elixir — and a government ban. In 1797, a Swiss distiller named Henri-Louis Pernod opened an absinthe distillery in Switzerland. A few years later, in 1805, he founded Maison Pernod Fils in Pontarlier, in the Jura region of France — producing absinthe, the intensely flavoured, wormwood-infused green spirit that became wildly popular across 19th-century France. Artists drank it. Writer

Picture this. Two friends are sitting inside a KFC restaurant. One of them has a fresh black eye — the result, it turns out, of a brawl he got into on his friend's behalf. They are communicating in sign language. One of them is specially-abled. The bruised friend looks down at the KFC Duo Friendship Bucket — four pieces of Hot 'n' Crispy chicken, meant to be shared — and then looks up at his buddy with an expression that says everything: "I took a punch for you. And you're gi

Industry and Competitive Context The Indian footwear industry occupies a structurally significant position in the country's manufacturing economy. India is the second-largest producer and consumer of footwear in the world after China, producing approximately two billion pairs annually, of which roughly 90 percent is consumed domestically and 10 percent exported primarily to European nations and the United States. Despite the scale, per capita footwear consumption in India rem

Date: 1st August 2026 Time: 8:00 PM – 9:00 PM (IST) Platform: Google Meet Organized by: MarkHub24 In Collaboration With: Centre for Capacity Building and Human Resource Development (CCHRD), ARKA JAIN University On 1st August 2026, MarkHub24 successfully organized an online masterclass titled "AI for Productivity" in collaboration with the Centre for Capacity Building and Human Resource Development (CCHRD), ARKA JAIN University. Conducted via Google Meet from 8:00 PM to 9:00 P

Industry & Competitive Context India's branded snacks and savoury foods market is structurally distinctive because demand is not governed by a single national palate but by dozens of overlapping regional taste preferences spicy bhujia and namkeen mixtures in the north, banana chips and murukku in the south, and distinct sweet-savoury profiles in the west and east. According to market research agency IMARC, India's snack market was valued at approximately ₹46,571 crore in 2024

Industry & Competitive Context India's Health Food Drinks (HFD) category malted, powdered nutritional beverages consumed mixed with milk or water has historically been dominated by a small set of legacy brands. According to Nielsen data cited in industry reporting, Horlicks held a 52.6% volume market share as of the 2008–09 measurement period, with Bournvita (17.2%), Boost (12.6%), and Complan (12.1%) as its closest rivals. A 2018 RedSeer industry report placed Bournvita as t

Industry & Competitive Context India's digital consumer credit market grew through the 2010s and 2020s from a fragmented, branch-led system into a large online aggregation layer. Digital lending platforms are commonly segmented in industry research into loan-marketing aggregators (such as Paisabazaar and BankBazaar), standalone lending apps (such as MoneyView and Fibe), and embedded finance offered at the point of sale by e-commerce and platform companies. Within this structu

In 1999, four engineers inside Microsoft did something that took more courage than most corporate acts do. They walked into a meeting with Bill Gates — a man who had built the world's most dominant software company — and pitched him on an idea that had nothing to do with software. They wanted to build a gaming console. The four — Seamus Blackley, Kevin Bachus, Ted Hase, and Otto Berkes — had watched with alarm as Sony's PlayStation began to evolve from a gaming device into so

Industry and Competitive Context India's organized footwear market stood at USD 17.05 billion in 2023 and is projected to grow to USD 50.81 billion by 2032, reflecting a compound annual growth rate of 12.9% over the forecast period. The sector is intensely competitive, with more than 1,100 brands operating across price tiers, distribution formats, and consumer segments. Among the leading organized players are Bata India, Relaxo Footwears, Metro Brands, Campus Activewear, Libe

Industry and Competitive Context The business of digital content publishing underwent a structural transformation during the 2010s that fundamentally altered the relationship between content creation and audience access. For much of that decade, social media platforms functioned as near-frictionless distribution highways for publishers. Facebook, in particular, provided enormous referral traffic volumes to news and media properties at minimal cost, creating an ecosystem in wh

In a museum—a place designed to preserve, display, and celebrate what matters most—two people move through space. They're not looking at the exhibits. They're looking at each other. The painting on the wall, the sculpture in the center, the carefully arranged displays—all of it becomes background to the only real artwork unfolding: two people finding ways to be closer. In June 2025, Cadbury Silk launched "At The Museum," a campaign that reframed what a luxury chocolate brand

Industry and Competitive Context India's business-to-business commerce landscape has historically been fragmented, informal, and deeply reliant on physical trade directories, industrial cluster networks, and word-of-mouth referrals. The approximately 63 million micro, small, and medium enterprises that constitute the backbone of India's manufacturing and services economy have long operated with limited access to verified buyer demand beyond their immediate geographies. This s

Industry & Competitive Context India's organised savoury snacks market has been one of the more structurally attractive segments within domestic FMCG. According to figures cited in Bikaji Foods International's FY2022–23 annual report, the branded packaged food retail market grew from roughly ₹2,434 billion in FY2014-15 to approximately ₹4,240 billion in FY2021-22, a CAGR of about 8.3%. Within savoury snacks specifically, industry estimates referenced in the same report placed

Industry & Competitive Context The Indian OTC digestive-health and Ayurvedic wellness category sits within a broader FMCG healthcare segment that Emami's own management has repeatedly characterized as high-growth. In its 2013-14 annual report, Emami stated that the Indian OTC healthcare market was growing at 25–30% annually, and that its own healthcare business spanning ayurvedic generics, OTC and ethical products had grown 36% in FY14. This framed digestive-health tonics suc

Industry & Competitive Context India's insurance industry prior to Policybazaar's founding was structured around tied agents and bank/corporate agency channels, with pricing that had only recently been deregulated. Policybazaar was founded in June 2008 in Gurgaon by Yashish Dahiya, Alok Bansal, and Avaneesh Nirjar under the entity ETECHACES Marketing and Consulting Private Limited, with seed funding from Info Edge, the parent of Naukri.com. Dahiya, an IIT Delhi engineering gr