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CAMPAIGN & COMMUNICATION CASES

Comfort Fabric Conditioner: The Softness Campaign Strategy

Comfort Fabric Conditioner: The Softness Campaign Strategy

Comfort Fabric Conditioner: The Softness Campaign Strategy

2 hours ago10 min read

Ariel Matic's Washing Efficiency Campaigns

Ariel Matic's Washing Efficiency Campaigns

Ariel Matic's Washing Efficiency Campaigns

1 day ago12 min read

Wheel Detergent's Mass Market Campaign Strategy

Wheel Detergent's Mass Market Campaign Strategy

Wheel Detergent's Mass Market Campaign Strategy

2 days ago11 min read

Rin's "Chamakte Safedi" Campaign Strategy

Rin's "Chamakte Safedi" Campaign Strategy

Rin's "Chamakte Safedi" Campaign Strategy

3 days ago9 min read

Reliance Trends: Building India's Largest Private Label Fashion Architecture

Reliance Trends: Building India's Largest Private Label Fashion Architecture

Reliance Trends: Building India's Largest Private Label Fashion Architecture

4 days ago10 min read

Surf Excel Matic's Product Demonstration Campaigns

Surf Excel Matic's Product Demonstration Campaigns

Surf Excel Matic's Product Demonstration Campaigns

4 days ago10 min read

Wah Taj: Classical Music as a Long-Run Brand Strategy

5 days ago11 min read

Brooke Bond Red Label Tea The "Swad Apnepan Ka" Campaign: Purpose as Competitive Strategy

Brooke Bond Red Label Tea The "Swad Apnepan Ka" Campaign: Purpose as Competitive Strategy

Brooke Bond Red Label Tea The "Swad Apnepan Ka" Campaign: Purpose as Competitive Strategy

6 days ago12 min read

Nescafé India's Youth Conversation Campaigns: From Cup of Coffee to Cup of Resolve (2014–2017)

Nescafé India's Youth Conversation Campaigns: From Cup of Coffee to Cup of Resolve (2014–2017)

Nescafé India's Youth Conversation Campaigns: From Cup of Coffee to Cup of Resolve (2014–2017)

Jun 612 min read

Bru Coffee: Emotional Advertising as a Long-Term Brand Strategy

Jun 510 min read

From Global Insight to Local Truth: KitKat India and the "Break Better" Campaign

From Global Insight to Local Truth: KitKat India and the "Break Better" Campaign

From Global Insight to Local Truth: KitKat India and the "Break Better" Campaign

Jun 410 min read

Bingo! vs. The Giants: How ITC Built a Youth-Oriented Snack Brand Through Flavour Innovation and Disruptive Advertising

Jun 311 min read

Lay's India: Flavor as a Strategic Asset

Lay's India: Flavor as a Strategic Asset

Lay's India: Flavor as a Strategic Asset

Jun 212 min read

Kurkure:"Tedha Hai Par Mera Hai"

Kurkure:"Tedha Hai Par Mera Hai"

Kurkure:"Tedha Hai Par Mera Hai"

Jun 110 min read

Sunfeast YiPPee! Noodles — Engineering Differentiation in a Monopolised Category

Sunfeast YiPPee! Noodles — Engineering Differentiation in a Monopolised Category

Sunfeast YiPPee! Noodles — Engineering Differentiation in a Monopolised Category

May 319 min read

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