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CAMPAIGN & COMMUNICATION CASES
From Incentive to Institution: Phone Pe's Cashback Campaigns and the Architecture of UPI Market Leadership
20 hours ago
12 min read
Uber India's Campaigns Focused on Reliability and Safety (2014–2024)
3 days ago
10 min read
Ola's Ride Safety Campaigns: Building Trust in India's Ride-Hailing Market
4 days ago
10 min read
Swiggy's IPL Moment Marketing Strategy: From Gulab Jamun to Sixes at Scale
5 days ago
13 min read
Zomato's IPL Topical Advertising Strategy
6 days ago
13 min read
CRED's IPL Advertising Strategy: Absurdist Celebrity Humor as Brand Architecture
Apr 11
13 min read
BYJU'S IPL Sponsorship Communication Strategy: Mass Awareness, Misaligned Economics, and the Cautionary Arc of a Startup Betting Big on Cricket
Apr 10
11 min read
Dream11's IPL Campaigns: Celebrity Endorsements as a Category-Building Strategy
Apr 9
14 min read
Pepsi India's Cricket-Centric Advertising Strategy
Apr 8
11 min read
Nike India's "Da Da Ding" Campaign: Sport, Gender, and the Making of a Cultural Marketing Movement
Apr 7
11 min read
Whisper India's Menstrual Awareness Campaigns: From Taboo to Category Leadership
Apr 6
11 min read
Ariel India's Share The Load: When a Laundry Brand Rewrote the Rules of Purpose Marketing
Apr 5
13 min read
Prega News' Your Second Home Campaign: From Product Leadership to Social Narrative
Apr 4
12 min read
Vicks India #TouchOfCare: Redefining Brand Equity Through Caregiver Storytelling
Apr 3
13 min read
Tata Tea's "Jaago Re" Campaign: Purpose-Driven Brand Strategy in a Commoditised Category
Apr 2
13 min read
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