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CAMPAIGN & COMMUNICATION CASES

Zomato's IPL Topical Advertising Strategy

Zomato's IPL Topical Advertising Strategy

Zomato's IPL Topical Advertising Strategy

7 hours ago13 min read

CRED's IPL Advertising Strategy: Absurdist Celebrity Humor as Brand Architecture

1 day ago13 min read

BYJU'S IPL Sponsorship Communication Strategy: Mass Awareness, Misaligned Economics, and the Cautionary Arc of a Startup Betting Big on Cricket

BYJU'S IPL Sponsorship Communication Strategy: Mass Awareness, Misaligned Economics, and the Cautionary Arc of a Startup Betting Big on Cricket

BYJU'S IPL Sponsorship Communication Strategy: Mass Awareness, Misaligned Economics, and the Cautionary Arc of a Startup Betting Big on Cricket

2 days ago11 min read

Dream11's IPL Campaigns: Celebrity Endorsements as a Category-Building Strategy

Dream11's IPL Campaigns: Celebrity Endorsements as a Category-Building Strategy

Dream11's IPL Campaigns: Celebrity Endorsements as a Category-Building Strategy

3 days ago14 min read

Pepsi India's Cricket-Centric Advertising Strategy

Pepsi India's Cricket-Centric Advertising Strategy

Pepsi India's Cricket-Centric Advertising Strategy

4 days ago11 min read

Nike India's "Da Da Ding" Campaign: Sport, Gender, and the Making of a Cultural Marketing Movement

Nike India's "Da Da Ding" Campaign: Sport, Gender, and the Making of a Cultural Marketing Movement

Nike India's "Da Da Ding" Campaign: Sport, Gender, and the Making of a Cultural Marketing Movement

5 days ago11 min read

Whisper India's Menstrual Awareness Campaigns: From Taboo to Category Leadership

Whisper India's Menstrual Awareness Campaigns: From Taboo to Category Leadership

Whisper India's Menstrual Awareness Campaigns: From Taboo to Category Leadership

6 days ago11 min read

Ariel India's Share The Load: When a Laundry Brand Rewrote the Rules of Purpose Marketing

Apr 513 min read

Prega News' Your Second Home Campaign: From Product Leadership to Social Narrative

Prega News' Your Second Home Campaign: From Product Leadership to Social Narrative

Prega News' Your Second Home Campaign: From Product Leadership to Social Narrative

Apr 412 min read

Vicks India #TouchOfCare: Redefining Brand Equity Through Caregiver Storytelling

Apr 313 min read

Tata Tea's "Jaago Re" Campaign: Purpose-Driven Brand Strategy in a Commoditised Category

Apr 213 min read

Google India's "Reunion" Campaign: Search as Storytelling

Google India's "Reunion" Campaign: Search as Storytelling

Google India's "Reunion" Campaign: Search as Storytelling

Apr 110 min read

Amazon India's "Apni Dukaan" Campaign: Building a Trusted Local Identity in a Foreign Market

Amazon India's "Apni Dukaan" Campaign: Building a Trusted Local Identity in a Foreign Market

Amazon India's "Apni Dukaan" Campaign: Building a Trusted Local Identity in a Foreign Market

Mar 3113 min read

Flipkart's "Kids-as-Adults" Campaign: Building Trust in a Nascent E-Commerce Market

Flipkart's "Kids-as-Adults" Campaign: Building Trust in a Nascent E-Commerce Market

Flipkart's "Kids-as-Adults" Campaign: Building Trust in a Nascent E-Commerce Market

Mar 3012 min read

Maggi's "Welcome Back" Campaign: Engineering Trust Recovery After a Half-Billion-Dollar Crisis

Maggi's "Welcome Back" Campaign: Engineering Trust Recovery After a Half-Billion-Dollar Crisis

Maggi's "Welcome Back" Campaign: Engineering Trust Recovery After a Half-Billion-Dollar Crisis

Mar 2913 min read

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