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BRAND STORIES

How Microtek Turned India's Power Crisis Into a 120 Million Customer Empire Built on One Simple Promise: Never Let the Lights Go Out

How Microtek Turned India's Power Crisis Into a 120 Million Customer Empire Built on One Simple Promise: Never Let the Lights Go Out

How Microtek Turned India's Power Crisis Into a 120 Million Customer Empire Built on One Simple Promise: Never Let the Lights Go Out

1 day ago5 min read

How Hero Super Splendor Turned a 125cc Engine Into India's Premium Commuter Bridge Between Splendor Legacy and Modern Performance

How Hero Super Splendor Turned a 125cc Engine Into India's Premium Commuter Bridge Between Splendor Legacy and Modern Performance

How Hero Super Splendor Turned a 125cc Engine Into India's Premium Commuter Bridge Between Splendor Legacy and Modern Performance

2 days ago6 min read

How Dabur Real Turned Indians' Distrust of Packaged Juice Into the Country's Rs 500 Crore Market Leader Through One Simple Word

How Dabur Real Turned Indians' Distrust of Packaged Juice Into the Country's Rs 500 Crore Market Leader Through One Simple Word

How Dabur Real Turned Indians' Distrust of Packaged Juice Into the Country's Rs 500 Crore Market Leader Through One Simple Word

3 days ago6 min read

How PNB MetLife Turned a 117-Year-Old Bank's Trust Into India's Leading Life Insurer Serving 19,000 Locations

How PNB MetLife Turned a 117-Year-Old Bank's Trust Into India's Leading Life Insurer Serving 19,000 Locations

How PNB MetLife Turned a 117-Year-Old Bank's Trust Into India's Leading Life Insurer Serving 19,000 Locations

4 days ago6 min read

How FirstCry Turned a Frustrated Father's Search for Baby Products Into India's Rs 7,659 Crore Omnichannel Empire Listed on BSE

How FirstCry Turned a Frustrated Father's Search for Baby Products Into India's Rs 7,659 Crore Omnichannel Empire Listed on BSE

How FirstCry Turned a Frustrated Father's Search for Baby Products Into India's Rs 7,659 Crore Omnichannel Empire Listed on BSE

5 days ago6 min read

How BookMyShow Turned a Drunk Text and a South African Rugby Ad Into India's Rs 1,400 Crore Entertainment Empire

How BookMyShow Turned a Drunk Text and a South African Rugby Ad Into India's Rs 1,400 Crore Entertainment Empire

How BookMyShow Turned a Drunk Text and a South African Rugby Ad Into India's Rs 1,400 Crore Entertainment Empire

6 days ago6 min read

How Chaayos Turned a Missing Cup of Chai in Houston Into India's Rs 135 Crore Tea Empire That Customizes 12,000 Chai Combinations

How Chaayos Turned a Missing Cup of Chai in Houston Into India's Rs 135 Crore Tea Empire That Customizes 12,000 Chai Combinations

How Chaayos Turned a Missing Cup of Chai in Houston Into India's Rs 135 Crore Tea Empire That Customizes 12,000 Chai Combinations

7 days ago6 min read

How Dabur Turned a Doctor's Bicycle Deliveries in 1884 Into the World's Largest Ayurvedic Empire Worth Rs 12,400 Crore

How Dabur Turned a Doctor's Bicycle Deliveries in 1884 Into the World's Largest Ayurvedic Empire Worth Rs 12,400 Crore

How Dabur Turned a Doctor's Bicycle Deliveries in 1884 Into the World's Largest Ayurvedic Empire Worth Rs 12,400 Crore

Mar 237 min read

How Suhana Masale Rose From a Debt-Ridden Couple's Kitchen to India's Rs 900 Crore Spice Empire Through Three Generations

How Suhana Masale Rose From a Debt-Ridden Couple's Kitchen to India's Rs 900 Crore Spice Empire Through Three Generations

How Suhana Masale Rose From a Debt-Ridden Couple's Kitchen to India's Rs 900 Crore Spice Empire Through Three Generations

Mar 226 min read

How Coca-Cola Turned a Morphine-Addicted Pharmacist's $300 Formula Into the World's Most Recognized Product Sold 1.9 Billion Times Daily

How Coca-Cola Turned a Morphine-Addicted Pharmacist's $300 Formula Into the World's Most Recognized Product Sold 1.9 Billion Times Daily

How Coca-Cola Turned a Morphine-Addicted Pharmacist's $300 Formula Into the World's Most Recognized Product Sold 1.9 Billion Times Daily

Mar 216 min read

How Frooti Turned a Tetra Pak People Mistook for Soap Into India's 48% Market Share Mango Drink Empire

How Frooti Turned a Tetra Pak People Mistook for Soap Into India's 48% Market Share Mango Drink Empire

How Frooti Turned a Tetra Pak People Mistook for Soap Into India's 48% Market Share Mango Drink Empire

Mar 206 min read

How Crompton Turned a Colonel's 1878 Electrical Workshop Into India's Rs 4,520 Crore Fan Empire Through 147 Years of Innovation

How Crompton Turned a Colonel's 1878 Electrical Workshop Into India's Rs 4,520 Crore Fan Empire Through 147 Years of Innovation

How Crompton Turned a Colonel's 1878 Electrical Workshop Into India's Rs 4,520 Crore Fan Empire Through 147 Years of Innovation

Mar 196 min read

How Savlon Turned a Chemical Plant's Name Into the World's Gentle Antiseptic That Doesn't Sting

How Savlon Turned a Chemical Plant's Name Into the World's Gentle Antiseptic That Doesn't Sting

How Savlon Turned a Chemical Plant's Name Into the World's Gentle Antiseptic That Doesn't Sting

Mar 186 min read

How Gionee Rose to 40 Million Phones in 2016- The story of Gionee

How Gionee Rose to 40 Million Phones in 2016- The story of Gionee

How Gionee Rose to 40 Million Phones in 2016- The story of Gionee

Mar 176 min read

How Bhushan Steel Rose From a Struggling Plant to India's Third-Largest Producer—The Story of Bhushan Steel

How Bhushan Steel Rose From a Struggling Plant to India's Third-Largest Producer—The Story of Bhushan Steel

How Bhushan Steel Rose From a Struggling Plant to India's Third-Largest Producer—The Story of Bhushan Steel

Mar 167 min read

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