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CASE STUDIES

Flipkart's Big Billion Days: Event-Led Commerce Innovation

Flipkart's Big Billion Days: Event-Led Commerce Innovation

Flipkart's Big Billion Days: Event-Led Commerce Innovation

18 hours ago12 min read

Thums Up: Advertising Thunder — A Case Study in Adventure-Based Brand Building

20 hours ago13 min read

Lifebuoy's Hygiene-Focused Brand Strategy in Emerging Markets: Purpose as a Commercial Engine

20 hours ago12 min read

Zomato’s Food Delivery Monetization Strategy

Zomato’s Food Delivery Monetization Strategy

Zomato’s Food Delivery Monetization Strategy

23 hours ago5 min read

Surf Excel’s Messaging Reflecting Indian Parenting Values

Surf Excel’s Messaging Reflecting Indian Parenting Values

Surf Excel’s Messaging Reflecting Indian Parenting Values

23 hours ago5 min read

Swiggy’s Multi-Vertical Expansion Strategy

Swiggy’s Multi-Vertical Expansion Strategy

Swiggy’s Multi-Vertical Expansion Strategy

2 days ago6 min read

Cadbury Dairy Milk’s Shift from Kids to Family Consumption

Cadbury Dairy Milk’s Shift from Kids to Family Consumption

Cadbury Dairy Milk’s Shift from Kids to Family Consumption

2 days ago7 min read

Reliance Jio's Free Voice and Data Disruption Strategy

Reliance Jio's Free Voice and Data Disruption Strategy

Reliance Jio's Free Voice and Data Disruption Strategy

2 days ago13 min read

Sprite India: "Seedhi Baat, No Bakwaas, Clear Hai?!"A Decade-Long Positioning Strategy

Sprite India: "Seedhi Baat, No Bakwaas, Clear Hai?!"A Decade-Long Positioning Strategy

Sprite India: "Seedhi Baat, No Bakwaas, Clear Hai?!"A Decade-Long Positioning Strategy

2 days ago11 min read

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