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CASE STUDIES

Ather Energy's Experience Centers: Retail Architecture as an EV Adoption Strategy

Ather Energy's Experience Centers: Retail Architecture as an EV Adoption Strategy

Ather Energy's Experience Centers: Retail Architecture as an EV Adoption Strategy

9 hours ago14 min read

Flipkart's "Kids-as-Adults" Campaign: Building Trust in a Nascent E-Commerce Market

Flipkart's "Kids-as-Adults" Campaign: Building Trust in a Nascent E-Commerce Market

Flipkart's "Kids-as-Adults" Campaign: Building Trust in a Nascent E-Commerce Market

9 hours ago12 min read

Britannia Industries: Balancing Heritage and Product Innovation in India's Biscuit Market

Britannia Industries: Balancing Heritage and Product Innovation in India's Biscuit Market

Britannia Industries: Balancing Heritage and Product Innovation in India's Biscuit Market

9 hours ago10 min read

NoBroker: Disrupting India's Real Estate Brokerage Model

NoBroker: Disrupting India's Real Estate Brokerage Model

NoBroker: Disrupting India's Real Estate Brokerage Model

12 hours ago12 min read

Tanishq: Rewriting the Indian Wedding Narrative

Tanishq: Rewriting the Indian Wedding Narrative

Tanishq: Rewriting the Indian Wedding Narrative

12 hours ago11 min read

Urban Company's Service Marketplace Model

Urban Company's Service Marketplace Model

Urban Company's Service Marketplace Model

1 day ago12 min read

Asian Paints' Understanding of Home Ownership Aspirations

Asian Paints' Understanding of Home Ownership Aspirations

Asian Paints' Understanding of Home Ownership Aspirations

1 day ago13 min read

Ola Electric's Direct-to-Consumer EV Sales Model: First-Mover Advantage, Market Disruption, and the Service Paradox

Ola Electric's Direct-to-Consumer EV Sales Model: First-Mover Advantage, Market Disruption, and the Service Paradox

Ola Electric's Direct-to-Consumer EV Sales Model: First-Mover Advantage, Market Disruption, and the Service Paradox

2 days ago14 min read

Maggi's "Welcome Back" Campaign: Engineering Trust Recovery After a Half-Billion-Dollar Crisis

Maggi's "Welcome Back" Campaign: Engineering Trust Recovery After a Half-Billion-Dollar Crisis

Maggi's "Welcome Back" Campaign: Engineering Trust Recovery After a Half-Billion-Dollar Crisis

2 days ago13 min read

Colgate-Palmolive India: Sustaining Oral Care Leadership in a Disrupted Market

Colgate-Palmolive India: Sustaining Oral Care Leadership in a Disrupted Market

Colgate-Palmolive India: Sustaining Oral Care Leadership in a Disrupted Market

2 days ago12 min read

FABHOTELS' ASSET-LIGHT HOTEL AGGREGATION STRATEGY: BUILDING A BRANDED BUDGET NETWORK IN INDIA'S FRAGMENTED HOSPITALITY MARKET

FABHOTELS' ASSET-LIGHT HOTEL AGGREGATION STRATEGY: BUILDING A BRANDED BUDGET NETWORK IN INDIA'S FRAGMENTED HOSPITALITY MARKET

FABHOTELS' ASSET-LIGHT HOTEL AGGREGATION STRATEGY: BUILDING A BRANDED BUDGET NETWORK IN INDIA'S FRAGMENTED HOSPITALITY MARKET

2 days ago14 min read

FEVICOL'S INSIGHT INTO RURAL AND URBAN USAGE BEHAVIOR: HOW ONE BRAND BECAME INDIA'S CULTURAL ADHESIVE

2 days ago15 min read

Dunzo's Task-Based Delivery Model Expansion: A Strategic Case Study in Hyperlocal Commerce

Dunzo's Task-Based Delivery Model Expansion: A Strategic Case Study in Hyperlocal Commerce

Dunzo's Task-Based Delivery Model Expansion: A Strategic Case Study in Hyperlocal Commerce

3 days ago10 min read

Lifebuoy's Handwashing Campaigns in Rural India: Purpose as a Growth Strategy

Lifebuoy's Handwashing Campaigns in Rural India: Purpose as a Growth Strategy

Lifebuoy's Handwashing Campaigns in Rural India: Purpose as a Growth Strategy

3 days ago14 min read

Emami Limited: Brand Positioning Through the Integration of Healthcare and Personal Care

3 days ago11 min read

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