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CONSUMER & CULTURAL INSIGHTS CASES

Lenskart and the Changing Attitude Toward Eyewear as Fashion

Lenskart and the Changing Attitude Toward Eyewear as Fashion

Lenskart and the Changing Attitude Toward Eyewear as Fashion

1 day ago9 min read

Nykaa Man and the Expansion of Men’s Beauty Consumption

Nykaa Man and the Expansion of Men’s Beauty Consumption

Nykaa Man and the Expansion of Men’s Beauty Consumption

2 days ago8 min read

Nykaa and the Growth of Beauty Discovery Among Indian Consumers

Nykaa and the Growth of Beauty Discovery Among Indian Consumers

Nykaa and the Growth of Beauty Discovery Among Indian Consumers

3 days ago7 min read

Bombay Shaving Company and the Evolution of Male Grooming Habits

Bombay Shaving Company and the Evolution of Male Grooming Habits

Bombay Shaving Company and the Evolution of Male Grooming Habits

4 days ago10 min read

Beardo and the Normalization of Men’s Grooming Routines

Beardo and the Normalization of Men’s Grooming Routines

Beardo and the Normalization of Men’s Grooming Routines

5 days ago11 min read

mCaffeine and the Cultural Appeal of Coffee-Based Personal Care

mCaffeine and the Cultural Appeal of Coffee-Based Personal Care

mCaffeine and the Cultural Appeal of Coffee-Based Personal Care

6 days ago9 min read

Plum and Consumer Interest in Vegan and Conscious Beauty

Plum and Consumer Interest in Vegan and Conscious Beauty

Plum and Consumer Interest in Vegan and Conscious Beauty

7 days ago6 min read

Dot & Key and the Growth of Routine-Based Skincare Consumption

Dot & Key and the Growth of Routine-Based Skincare Consumption

Dot & Key and the Growth of Routine-Based Skincare Consumption

Oct 249 min read

The Derma Co and Consumer Interest in Active Skincare Ingredients

The Derma Co and Consumer Interest in Active Skincare Ingredients

The Derma Co and Consumer Interest in Active Skincare Ingredients

Oct 238 min read

Minimalist and the Rise of Ingredient-Literate Skincare Consumers

Minimalist and the Rise of Ingredient-Literate Skincare Consumers

Minimalist and the Rise of Ingredient-Literate Skincare Consumers

Oct 229 min read

Himalaya BabyCare and Changing Parenting Preferences

Himalaya BabyCare and Changing Parenting Preferences

Himalaya BabyCare and Changing Parenting Preferences

Oct 218 min read

Kissan and the Role of Condiments in Family Meals

Kissan and the Role of Condiments in Family Meals

Kissan and the Role of Condiments in Family Meals

Oct 2010 min read

McCain and the Adoption of Frozen Foods in Indian Homes

McCain and the Adoption of Frozen Foods in Indian Homes

McCain and the Adoption of Frozen Foods in Indian Homes

Oct 198 min read

Tata Sampann and Growing Interest in Everyday Nutrition

Tata Sampann and Growing Interest in Everyday Nutrition

Tata Sampann and Growing Interest in Everyday Nutrition

Oct 189 min read

Saffola and the Consumer Shift Toward Preventive Health

Saffola and the Consumer Shift Toward Preventive Health

Saffola and the Consumer Shift Toward Preventive Health

Oct 1711 min read

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