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MARKETING INNOVATION CASES

Urban Company's Insta Help as an On-Demand Home Assistance Model

Urban Company's Insta Help as an On-Demand Home Assistance Model

Urban Company's Insta Help as an On-Demand Home Assistance Model

7 hours ago12 min read

Dunzo for Business: A B2B Hyperlocal Logistics

Dunzo for Business: A B2B Hyperlocal Logistics

Dunzo for Business: A B2B Hyperlocal Logistics

1 day ago8 min read

Zepto Pass: A Membership Strategy for Customer Retention in Indian Quick Commerce

Zepto Pass: A Membership Strategy for Customer Retention in Indian Quick Commerce

Zepto Pass: A Membership Strategy for Customer Retention in Indian Quick Commerce

2 days ago8 min read

Zomato Everyday: The Rise and Wind-Down of an Affordable Meal Delivery Model

Zomato Everyday: The Rise and Wind-Down of an Affordable Meal Delivery Model

Zomato Everyday: The Rise and Wind-Down of an Affordable Meal Delivery Model

3 days ago8 min read

Swiggy Bolt: Building a Rapid Food Delivery Model Inside a Legacy Platform

Swiggy Bolt: Building a Rapid Food Delivery Model Inside a Legacy Platform

Swiggy Bolt: Building a Rapid Food Delivery Model Inside a Legacy Platform

4 days ago11 min read

Blinkit Bistro: Quick-Service Food Delivery Innovation

Blinkit Bistro: Quick-Service Food Delivery Innovation

Blinkit Bistro: Quick-Service Food Delivery Innovation

5 days ago9 min read

Milkbasket: The Subscription-Based Morning Delivery Model

Milkbasket: The Subscription-Based Morning Delivery Model

Milkbasket: The Subscription-Based Morning Delivery Model

6 days ago8 min read

Country Delight: Building Predictable Demand Fulfilment on a Subscription-First Dairy Supply Chain

Country Delight: Building Predictable Demand Fulfilment on a Subscription-First Dairy Supply Chain

Country Delight: Building Predictable Demand Fulfilment on a Subscription-First Dairy Supply Chain

Sep 39 min read

BigBasket's BB Star Membership Strategy

BigBasket's BB Star Membership Strategy

BigBasket's BB Star Membership Strategy

Sep 27 min read

PharmEasy's E-Prescription Fulfillment Model

PharmEasy's E-Prescription Fulfillment Model

PharmEasy's E-Prescription Fulfillment Model

Sep 110 min read

Tata 1mg's Integrated Diagnostics and Pharmacy Platform

Tata 1mg's Integrated Diagnostics and Pharmacy Platform

Tata 1mg's Integrated Diagnostics and Pharmacy Platform

Aug 3110 min read

MedPlus Mart: India's Technology-Enabled Pharmacy Retail Model

MedPlus Mart: India's Technology-Enabled Pharmacy Retail Model

MedPlus Mart: India's Technology-Enabled Pharmacy Retail Model

Aug 309 min read

Apollo Pharmacy's Omni-Channel Healthcare Retail Model

Apollo Pharmacy's Omni-Channel Healthcare Retail Model

Apollo Pharmacy's Omni-Channel Healthcare Retail Model

Aug 299 min read

Titan Eyeplus and the Phygital Eye Care Model

Titan Eyeplus and the Phygital Eye Care Model

Titan Eyeplus and the Phygital Eye Care Model

Aug 288 min read

Lenskart Gold Membership as a Customer Retention Innovation

Lenskart Gold Membership as a Customer Retention Innovation

Lenskart Gold Membership as a Customer Retention Innovation

Aug 2710 min read

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Marketing Intelligence & Learning Ecosystem

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