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MARKETING INNOVATION CASES

Policybazaar's Digital Insurance Comparison Model

Policybazaar's Digital Insurance Comparison Model

Policybazaar's Digital Insurance Comparison Model

18 hours ago11 min read

Cars24: Building an End-to-End Used Car Transaction Platform in a Fragmented Market

Cars24: Building an End-to-End Used Car Transaction Platform in a Fragmented Market

Cars24: Building an End-to-End Used Car Transaction Platform in a Fragmented Market

5 days ago11 min read

Ola Electric Experience Centres as a Customer Acquisition Model

Ola Electric Experience Centres as a Customer Acquisition Model

Ola Electric Experience Centres as a Customer Acquisition Model

7 days ago9 min read

Uber Auto: Digital Integration of Traditional Transport in India

Uber Auto: Digital Integration of Traditional Transport in India

Uber Auto: Digital Integration of Traditional Transport in India

Jul 249 min read

Zomato Hyperpure's Restaurant Supply Platform Model

Zomato Hyperpure's Restaurant Supply Platform Model

Zomato Hyperpure's Restaurant Supply Platform Model

Jul 238 min read

Swiggy One: Building a Cross-Category Membership Ecosystem in Indian On-Demand Delivery

Swiggy One: Building a Cross-Category Membership Ecosystem in Indian On-Demand Delivery

Swiggy One: Building a Cross-Category Membership Ecosystem in Indian On-Demand Delivery

Jul 228 min read

Blinkit's Store Expansion Strategy Beyond Grocery

Blinkit's Store Expansion Strategy Beyond Grocery

Blinkit's Store Expansion Strategy Beyond Grocery

Jul 2110 min read

Zepto Café: Category Expansion in India's Quick Commerce Market

Zepto Café: Category Expansion in India's Quick Commerce Market

Zepto Café: Category Expansion in India's Quick Commerce Market

Jul 208 min read

FreshToHome's Source Traceability Model

FreshToHome's Source Traceability Model

FreshToHome's Source Traceability Model

Jul 198 min read

Licious: Technology-Led Supply Chain Management in India's Meat & Seafood Category

Licious: Technology-Led Supply Chain Management in India's Meat & Seafood Category

Licious: Technology-Led Supply Chain Management in India's Meat & Seafood Category

Jul 189 min read

iD Fresh Food: Building a Cold Chain as a Brand Moat in India's Ready-to-Cook Market

Jul 178 min read

Country Delight: Building a Farm-to-Doorstep Business on an App-Driven Subscription Architecture

Country Delight: Building a Farm-to-Doorstep Business on an App-Driven Subscription Architecture

Country Delight: Building a Farm-to-Doorstep Business on an App-Driven Subscription Architecture

Jul 167 min read

Urban Ladder's Design-Led Furniture Retail Approach

Urban Ladder's Design-Led Furniture Retail Approach

Urban Ladder's Design-Led Furniture Retail Approach

Jul 159 min read

Pepperfry Studios: Experiential Retail Innovation in India's Furniture Market

Pepperfry Studios: Experiential Retail Innovation in India's Furniture Market

Pepperfry Studios: Experiential Retail Innovation in India's Furniture Market

Jul 1410 min read

Wakefit's Direct-to-Consumer Mattress Business Model

Wakefit's Direct-to-Consumer Mattress Business Model

Wakefit's Direct-to-Consumer Mattress Business Model

Jul 139 min read

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