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MARKETING INNOVATION CASES

Spinny Max: Warranty as a Trust-Building Mechanism in India's Used-Luxury-Car Market

Spinny Max: Warranty as a Trust-Building Mechanism in India's Used-Luxury-Car Market

Spinny Max: Warranty as a Trust-Building Mechanism in India's Used-Luxury-Car Market

10 hours ago9 min read

CARS24's AI-Based Used Car Pricing Model

CARS24's AI-Based Used Car Pricing Model

CARS24's AI-Based Used Car Pricing Model

1 day ago10 min read

Magicbricks' PropWorth: Property Valuation as a Customer Acquisition Innovation

Magicbricks' PropWorth: Property Valuation as a Customer Acquisition Innovation

Magicbricks' PropWorth: Property Valuation as a Customer Acquisition Innovation

2 days ago9 min read

Housing.com's AI-Powered Property Recommendation System

Housing.com's AI-Powered Property Recommendation System

Housing.com's AI-Powered Property Recommendation System

3 days ago9 min read

NoBroker Pay: Building and Defending an Integrated Rent Payment Solution in India's Proptech Market

NoBroker Pay: Building and Defending an Integrated Rent Payment Solution in India's Proptech Market

NoBroker Pay: Building and Defending an Integrated Rent Payment Solution in India's Proptech Market

4 days ago11 min read

Urban Company's Insta Help as an On-Demand Home Assistance Model

Urban Company's Insta Help as an On-Demand Home Assistance Model

Urban Company's Insta Help as an On-Demand Home Assistance Model

5 days ago12 min read

Dunzo for Business: A B2B Hyperlocal Logistics

Dunzo for Business: A B2B Hyperlocal Logistics

Dunzo for Business: A B2B Hyperlocal Logistics

6 days ago8 min read

Zepto Pass: A Membership Strategy for Customer Retention in Indian Quick Commerce

Zepto Pass: A Membership Strategy for Customer Retention in Indian Quick Commerce

Zepto Pass: A Membership Strategy for Customer Retention in Indian Quick Commerce

Sep 88 min read

Zomato Everyday: The Rise and Wind-Down of an Affordable Meal Delivery Model

Zomato Everyday: The Rise and Wind-Down of an Affordable Meal Delivery Model

Zomato Everyday: The Rise and Wind-Down of an Affordable Meal Delivery Model

Sep 78 min read

Swiggy Bolt: Building a Rapid Food Delivery Model Inside a Legacy Platform

Swiggy Bolt: Building a Rapid Food Delivery Model Inside a Legacy Platform

Swiggy Bolt: Building a Rapid Food Delivery Model Inside a Legacy Platform

Sep 611 min read

Blinkit Bistro: Quick-Service Food Delivery Innovation

Blinkit Bistro: Quick-Service Food Delivery Innovation

Blinkit Bistro: Quick-Service Food Delivery Innovation

Sep 59 min read

Milkbasket: The Subscription-Based Morning Delivery Model

Milkbasket: The Subscription-Based Morning Delivery Model

Milkbasket: The Subscription-Based Morning Delivery Model

Sep 48 min read

Country Delight: Building Predictable Demand Fulfilment on a Subscription-First Dairy Supply Chain

Country Delight: Building Predictable Demand Fulfilment on a Subscription-First Dairy Supply Chain

Country Delight: Building Predictable Demand Fulfilment on a Subscription-First Dairy Supply Chain

Sep 39 min read

BigBasket's BB Star Membership Strategy

BigBasket's BB Star Membership Strategy

BigBasket's BB Star Membership Strategy

Sep 27 min read

PharmEasy's E-Prescription Fulfillment Model

PharmEasy's E-Prescription Fulfillment Model

PharmEasy's E-Prescription Fulfillment Model

Sep 110 min read

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