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CAMPAIGN DECODE

How Idea Cellular's IIN Drone TVC Became One of India's Most Instructive Marketing Case Studies — for All the Right and Wrong Reasons

How Idea Cellular's IIN Drone TVC Became One of India's Most Instructive Marketing Case Studies — for All the Right and Wrong Reasons

How Idea Cellular's IIN Drone TVC Became One of India's Most Instructive Marketing Case Studies — for All the Right and Wrong Reasons

12 hours ago8 min read

Boost: The Ad Campaign That Turned an Also-Ran Into "The Secret of My Energy"

Boost: The Ad Campaign That Turned an Also-Ran Into "The Secret of My Energy"

Boost: The Ad Campaign That Turned an Also-Ran Into "The Secret of My Energy"

1 day ago4 min read

Appy Fizz's "Fizz up the Party with the New Appy Fizz" Campaign: When a Beverage Becomes the Catalyst for Transformation

Appy Fizz's "Fizz up the Party with the New Appy Fizz" Campaign: When a Beverage Becomes the Catalyst for Transformation

Appy Fizz's "Fizz up the Party with the New Appy Fizz" Campaign: When a Beverage Becomes the Catalyst for Transformation

2 days ago6 min read

How Pepperfry's "Iss Diwali Kuch Badal Ke Dekhiye" Army Film Made a Sofa the Unlikely Hero of a Social Divide

How Pepperfry's "Iss Diwali Kuch Badal Ke Dekhiye" Army Film Made a Sofa the Unlikely Hero of a Social Divide

How Pepperfry's "Iss Diwali Kuch Badal Ke Dekhiye" Army Film Made a Sofa the Unlikely Hero of a Social Divide

2 days ago7 min read

How Center Fresh's "Dimaag Pe Rakhe Lagaam" Turned India's Biggest Mental Habit Into Its Most Relatable Campaign

How Center Fresh's "Dimaag Pe Rakhe Lagaam" Turned India's Biggest Mental Habit Into Its Most Relatable Campaign

How Center Fresh's "Dimaag Pe Rakhe Lagaam" Turned India's Biggest Mental Habit Into Its Most Relatable Campaign

3 days ago8 min read

How Flipkart's "Bachelor Upgrade Yojana" Turned India's Most Change-Resistant Demographic Into the Star of Big Billion Days 2025

How Flipkart's "Bachelor Upgrade Yojana" Turned India's Most Change-Resistant Demographic Into the Star of Big Billion Days 2025

How Flipkart's "Bachelor Upgrade Yojana" Turned India's Most Change-Resistant Demographic Into the Star of Big Billion Days 2025

4 days ago7 min read

How Center Fruit India's "Shaadi Mein Chori" Proved That a Great Brand Platform Never Gets Old

4 days ago7 min read

How Paper Boat's "When I Grow Up..." Found the Child That Never Actually Left

How Paper Boat's "When I Grow Up..." Found the Child That Never Actually Left

How Paper Boat's "When I Grow Up..." Found the Child That Never Actually Left

5 days ago8 min read

How Titan's "The Marriage Proposal" TVC Turned a Watch into the World's Most Romantic Stand-In for a Ring

How Titan's "The Marriage Proposal" TVC Turned a Watch into the World's Most Romantic Stand-In for a Ring

How Titan's "The Marriage Proposal" TVC Turned a Watch into the World's Most Romantic Stand-In for a Ring

6 days ago8 min read

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