ALL

December 2018. In the heart of Mangalaram ki Dhani, a remote village in Rajasthan, something extraordinary appeared that had never been there before: a fully functional urban shower booth standing alone in the desert landscape. To villagers accustomed to walking miles for water, this gleaming fixture represented not luxury, but a profound statement about inequality and waste. What Hindustan Unilever (HUL) and Ogilvy India created wasn't just an advertisement—it was a mirror h

August 2016. In the pre-dawn darkness, when most of India sleeps, one radio jockey arrives at his station for a show that nobody listens to. This wasn't just a scenario in an advertisement—it was a truth that NESCAFÉ India transformed into one of 2016's most memorable campaigns. Created by McCann Worldgroup Delhi, the #StayStarted campaign featuring RJ Rishi would challenge a fundamental assumption: that starting something is the hardest part. The Evolution of a Brand Idea Th

June 2025, Father's Day. In a world where every convenience is literally at our fingertips—food delivery, ride booking, home repairs, music streaming—Zomato released a campaign that asked a simple but profound question: Who was providing all these services before the apps existed? The answer, delivered with warmth and nostalgia, was "appa"—the Tamil word for father that resonates across Indian languages and cultures. The Campaign That Collaborated Across Brands What made "For

March 2022, International Women's Day. While brands across India celebrated women with feel-good messaging and empowerment slogans, Prega News—Mankind Pharma's pregnancy detection brand—chose to confront a question that millions of working women grapple with in silence: Can I be both a mother and an ambitious professional, or must I choose? The answer came in the form of #SheCanCarryBoth, a campaign conceptualized by Team Pumpkin that would challenge one of India's most persi

September 2022, Daughters' Day. While brands across India celebrated daughters with sweet messages and feel-good advertising, Dove India chose a different path. They released "The Beauty Report Card #StopTheBeautyTest 2.0"—a campaign that didn't celebrate daughters as much as it confronted the society that judges them. Created by Ogilvy Mumbai, this wasn't going to be comfortable viewing. It was meant to disturb, to provoke, to force India to look at an uncomfortable truth hi

June 2025. In an era defined by cultural division and digital overload, even the world's most recognized brand must evolve. Coca-Cola launched "For Everyone," a campaign that didn't just refresh the brand—it re-centered it around something timeless: human connection. This wasn't innovation for its own sake. This was a 137-year-old icon reaching back into its own creative heritage to find a message the world needed now. Stealing From Your Own Greatness The campaign draws inspi

August 2010. In advertising agencies across India, creative teams were wrestling with a familiar challenge: how do you make a chocolate break feel magical? For Nestlé Kit Kat, JWT Delhi had a proposition that seemed simple—"Have a Break, Have a Kit Kat"—but the execution needed to be anything but ordinary. What emerged would become one of India's most beloved and technically ambitious advertisements: singing squirrels serenading each other with Bollywood romance in a public p

December 31, 2019. As India prepared to welcome 2020 with fireworks and celebrations, Vivo India posted a tweet that seemed almost heretical for a smartphone company: "Your loved ones don't need a fancy gift this new year but your time. Switch off your phone, give a beautiful start to the year, give some time to your family. #HappyNewYear #SwitchOff #NY2020" It was a bold move—a smartphone manufacturer telling people to stop using smartphones. But behind this paradox lay a pr

August 2022. In the offices of Iris, the creative agency behind some of Starbucks UK's most celebrated campaigns, a team was preparing to say goodbye. After five years of partnership—five years that had produced award-winning work like the gold Cannes Lion-winning "What's Your Name?" campaign—they were creating their final piece for Starbucks UK. The brand was in the midst of a pitch review process for its next creative agency, handled by Creativebrief, and Iris would not be

As brands competed for attention with loud celebrations and discount announcements, HP India chose a quieter, more profound narrative. They released "Tum Toh Fairy Ho" (You're a Fairy)—a campaign that would redefine how technology brands could speak about entrepreneurship, struggle, and the unsung heroes powering India's economy. A Story Rooted in Reality The beautifully shot campaign captures the inspiring journey of a dressmaker and her children as they transform their trad

October 2025. As Diwali approached and brands across India prepared their usual festive campaigns filled with sparklers, gifts, and family feasts, OPPO India chose to tell a different story. They launched 'Tum Jagmagao'—a campaign that would ask Indians to look inward rather than outward, to find light within themselves rather than just in the diyas they lit. The campaign featured Bollywood star Ranbir Kapoor and actor Jitendra Kumar, launching across OPPO India's social chan

In July 2022, two organizations with a common mission came together to create something meaningful for Indian sports. Nestlé MILO joined forces with Inspire Institute of Sport (IIS), one of India's premier training centers with a vision to create and develop Olympic champions in India. What emerged from this partnership was more than just a brand collaboration—it was a campaign that spoke directly to the heart of what makes champions: the ability to motivate oneself. IIS leve

Somewhere in the mid-2000s, Abhijit Avasthi, National Creative Director at Ogilvy India, found himself thinking about his childhood memories of eating Cadbury 5 Star chocolate. He remembered that specific feeling—the way he would lose himself in each bite, the world fading away for those few moments of pure indulgence. That memory, that sensation of being completely absorbed, would become the foundation of one of India's most memorable advertising campaigns. When Mondelez Int

It was January 2025, and Center Fruit was about to do something it hadn't done in years—bring back the phrase that once made India laugh, wag their tongues, and remember a chewing gum brand like no other. "Kaisi Jeebh Laplapayee" was returning after a significant hiatus, and it was coming back with a story that would bridge the old with the new, the rural with the urban, and tradition with urgency. For those who grew up in the 2000s and early 2010s, "Kaisi Jeebh Laplapayee"—w

In the world of festive advertising, where every brand competes for emotional resonance during the holiday season, Zomato created something truly special with their Christmas 2023 campaign. Titled "What Happens When Santa is Late," this heartwarming film didn't just sell food delivery—it delivered a masterclass in emotional storytelling, brand positioning, and the art of turning a service benefit into a touching narrative. The Story That Touched Hearts The campaign opens with

When Zomato decided to promote its 'Large Order Fleet' service in Diwali, they didn't just create an advertisement—they created an entire universe. Welcome to the Sunilverse, where comedian Sunil Grover's legendary versatility becomes the perfect metaphor for Zomato's expansive menu offerings. The Campaign That Celebrates Variety Zomato's Diwali 2024 campaign featuring Sunil Grover is a masterclass in aligning brand messaging with celebrity persona. The campaign consists of t

In a world where festival marketing often gets trapped in the superficial glitter of celebration, Tanishq's Ganesh Chaturthi campaign "An Ode to the Vighnahartas in Our Lives" stands as a masterclass in emotional storytelling and cultural insight. This campaign doesn't just sell jewelry – it celebrates the unsung heroes in our lives who, like Lord Ganesha himself, remove obstacles and pave the way for our success and happiness. Understanding the Vignaharta Concept Before divi

Real Fruit Power's 2025 Rakhi advertisement tells a heartwarming story that captures the essence of genuine sibling relationships. The narrative likely unfolds through moments that showcase the unspoken understanding, playful banter, and unconditional support that defines real brother-sister bonds. The storyline appears to focus on authentic, everyday moments between siblings – perhaps showing a brother and sister navigating life's small challenges together, sharing Real Frui

As India celebrated its 79th Independence Day, JSW Paints launched a campaign that challenged conventional ways of experiencing patriotism. Their latest "Think Beautiful" film goes beyond how we see the Indian flag, inviting viewers to experience its beauty through emotion, memory and touch. This isn't just another Independence Day advertisement – it's a profound meditation on how beauty and patriotism transcend the visual, touching the very core of human emotion and connecti

In 2025, Parle-G unveiled a new Durga Puja campaign that has been resonating deeply with audiences across the country. For those who've grown up with those familiar orange packets and have countless memories tied to this iconic biscuit, this campaign strikes an emotional chord that's hard to ignore. When Brands Get It Right Parle Products launched a new campaign for its iconic brand, Parle-G, celebrating the grandeur and cultural essence of Durga Puja and what stands out imme