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Find Your India: When Axis Bank Made Every Journey A Discovery Of Self And Nation
August 2023. As Independence Day approached and brands across India prepared their patriotic campaigns—typically adorned with tricolors, freedom fighters, and familiar nationalist symbols—Axis Bank chose a profoundly different path. Their "#FindYourIndia" campaign, launched ahead of Independence Day, would celebrate the nation not through symbols but through experience, not through monuments but through moments, not through what India was but through what India could become f
2 days ago8 min read
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