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Reliance Jewels' Mahalaya — The Campaign That Went to Museums Before It Went to Market
India is a country that does not have one story. It has thousands — each living in a different state, a different dialect, a different textile, a different architectural tradition, a different way of making music. And for a jewellery brand with national reach and genuine creative ambition, that diversity is not just inspiration. It is strategy. For several years before September 2022, Reliance Jewels had been quietly building one of the most distinctive brand philosophies in
2 days ago8 min read
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