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She Can Carry Both: When Prega News Challenged The Career-Motherhood Binary
March 2022, International Women's Day. While brands across India celebrated women with feel-good messaging and empowerment slogans, Prega News—Mankind Pharma's pregnancy detection brand—chose to confront a question that millions of working women grapple with in silence: Can I be both a mother and an ambitious professional, or must I choose? The answer came in the form of #SheCanCarryBoth, a campaign conceptualized by Team Pumpkin that would challenge one of India's most persi
4 days ago7 min read
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