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Industry & Competitive Context India's dairy industry is among the largest in the world by volume, yet it has historically been characterised by commoditisation rather than brand differentiation. The dominant players — Amul, Mother Dairy, and Nestlé — have competed primarily on price, distribution reach, and product depth within conventional categories such as milk, curd, butter, and paneer. In this environment, premiumisation and health-positioning in dairy were largely abse