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On September 25, 1928, two brothers signed incorporation papers for Galvin Manufacturing Corporation at 847 West Harrison Street in Chicago. Paul V. Galvin, 33, and his brother Joseph started with five employees and $565 in capital. Their product? Battery eliminators—devices that allowed battery-powered radios to run on household electricity. Neither brother could have imagined that their tiny company would invent the car radio, pioneer mobile communications, create the first

Executive Summary Uber's entry into India in 2013 represented a significant test of the company's ability to adapt its technology-driven ride-hailing model to a complex emerging market characterized by diverse commuting patterns, price sensitivity, fragmented competition, and unique regulatory challenges. This case study examines how Uber modified its global operating model to address Indian consumer behavior, competitive dynamics, and market-specific requirements between 201

Organized by MarkHub24 in Academic Collaboration with CCHRD, Arka Jain University Mode:  Virtual | Google Meet Date:  08 February 2026 Time:  7:00 PM – 8:00 PM Participants:  50 Speaker:  Dr. Atantra Das Gupta Introduction On 08 February 2026, MarkHub24, in academic collaboration with CCHRD, Arka Jain University, conducted a focused and high-value virtual masterclass titled “Reflexive Marketing Framework: How Top Brands Think, Adapt & Win in Real Time.” Hosted on Google Meet,

In an era where Artificial Intelligence is redefining competitive advantage, MarkHub24, in collaboration with IEM Kolkata, conducted a high-impact masterclass titled “The New Marketing Playbook: Strategy, Creativity & AI in Practice.” Hosted virtually via Google Meet, the session witnessed the participation of 80 students and young professionals , all eager to understand one central question: If everyone has access to AI, who actually wins in marketing? The masterclass was de

On 15 February 2026, MarkHub24 successfully conducted a high-impact virtual masterclass titled “The Art of Taming Data Using Excel.”  Designed to bridge the gap between academic learning and industry expectations, the session attracted 95 participants  via Google Meet. In an era where data literacy is no longer optional, this masterclass focused on equipping students with practical Excel skills that employers genuinely value. Rather than covering surface-level features, the s

On 25 January 2026, MarkHub24 successfully conducted a specialized masterclass titled “Basics of Meta Ads Manager”  in academic collaboration with CCHRD, ARKA JAIN University, Jharkhand. The session was delivered virtually via Google Meet and witnessed the participation of 80+ students  eager to understand the fundamentals of performance marketing. The objective of the masterclass was clear: to introduce students to the practical workings of Meta Ads Manager and provide a str

Introduction On 18 January 2026, MarkHub24 conducted a highly insightful virtual masterclass titled “Brain to Brand: Neuromarketing Secrets of Transmedia Storytelling.”  The session was designed to decode the psychological foundations behind powerful brand narratives and explore how storytelling across multiple media formats influences consumer perception and decision-making. Delivered via Google Meet, the masterclass brought together 50+ participants , including marketing st

Executive Summary Lenskart, founded in 2010 by Peyush Bansal along with co-founders Amit Chaudhary and Sumeet Kapahi, has emerged as one of India's leading eyewear retail brands through a distinctive founder-led communication strategy that positioned the company as accessible, customer-centric, and innovation-driven. According to multiple interviews published in The Economic Times, Business Standard, and YourStory, founder and CEO Peyush Bansal became the public face of the b

In 1911, a lawyer named Thirukkurungudi Vengaram Sundram Iyengar stood in Madurai with an audacious idea. At age 34, after abandoning his legal career and a lucrative railway job, he had decided to start South India's first motorized bus service—in an era when automobiles were still exotic curiosities for most Indians. His family thought he was mad. Investing in motor transport when bullock carts dominated roads? But T.V. Sundram Iyengar saw something others missed: India was

Executive Summary Starbucks Corporation's mobile app and loyalty program, collectively known as Starbucks Rewards, represents one of the most successful digital loyalty platforms in the retail and restaurant industries. According to Starbucks' quarterly earnings reports and annual filings with the U.S. Securities and Exchange Commission, the program evolved from a traditional card-based loyalty system into a sophisticated mobile payment and rewards platform that fundamentally

Executive Summary JioMart, launched by Reliance Retail in December 2019, represents one of India's most ambitious attempts to integrate online and offline retail ecosystems through a technology-enabled commerce platform. As the digital commerce arm of Reliance Retail Limited, which is itself a subsidiary of Reliance Industries Limited, JioMart's strategy centered on leveraging Reliance's existing physical retail infrastructure, supplier relationships, and the massive user bas

She woke before dawn. Made breakfast. Got the children ready. Handled the morning chaos with practiced efficiency. Arrived at work on time, presentation prepared. Managed the crisis call with composure. Picked up groceries on the way home. Made dinner. Helped with homework. Listened to her elderly neighbor's concerns. Coordinated the family schedule for the week ahead. Throughout it all, a voice narrated her achievements, her perfection, her seemingly supernatural ability to

Executive Summary boAt, founded in 2016 by Aman Gupta and Sameer Mehta, has emerged as India's largest wearable brand by establishing a distinctive positioning at the intersection of consumer electronics, youth culture, and fashion. According to IDC's India Monthly Wearable Device Tracker, boAt became the number one wearable brand in India by shipment volume in 2020, a position it maintained through subsequent years. The company's strategic alignment with youth lifestyle and

Introduction On 21st December 2025, MarkHub24 hosted a high-impact virtual masterclass titled “Building a Personal Brand That Opens Doors.”  Conducted via Google Meet at 8:00 PM, the session brought together 80+ participants  from diverse academic and professional backgrounds, all united by a common goal — learning how to strategically build and position their personal brand in the digital era. The session was designed not as a motivational talk, but as a structured, executio

MarkHub24 successfully conducted a two-day virtual masterclass titled “AI Tools for Student Marketers” , designed to equip aspiring marketers with practical exposure to artificial intelligence tools shaping modern marketing workflows. Held on the Google Meet platform, the masterclass witnessed an overwhelming response, with 150+ participants joining across two days  from diverse academic backgrounds and institutions. The session was structured to bridge the gap between theore

Executive Summary Meta Platforms, Inc. (formerly Facebook, Inc.) represents one of the most significant examples of network effects-driven business model development in the digital era. Founded by Mark Zuckerberg and fellow Harvard students in 2004, the company built its business on the principle that social networks become exponentially more valuable as more users join. This case study examines Meta's network effects-based business model using only verified public informatio

Executive Summary When Airbnb launched in 2008, it offered a single, disruptive value proposition: let strangers sleep in your home. By November 2016, CEO Brian Chesky declared this era over. Introducing "Trips" — a super-platform encompassing Experiences, Places, and Homes — Airbnb made its most consequential strategic move since inception. Airbnb Experiences, the centerpiece of this expansion, represented a textbook case of platform extension marketing: leveraging an existi

Executive Summary When India went into a national lockdown in late March 2020, MakeMyTrip — the country's largest online travel aggregator (OTA) — found itself at the intersection of an industry-wide halt and a crisis of consumer confidence. Travel demand did not merely slow; it collapsed. The challenge that followed was not simply operational recovery but something more fundamental: convincing millions of Indian travelers that it was safe to travel again. This case study exa

Executive Summary CRED, incorporated as Dreamplug Technologies Pvt. Ltd. and headquartered in Bengaluru, is an Indian fintech company founded by Kunal Shah in 2018. Operating as a reward-based credit card payments platform, CRED constructed its brand identity around a single, deliberately unconventional premise: restrict membership to users with a credit score of 750 or above, and treat that restriction not as a limitation but as the brand's most powerful differentiator. In a

The woman moved through her morning routine with purpose. She dressed with intent, each choice deliberate. Her movements carried the unmistakable quality of someone preparing for something important—the way you ready yourself when you're about to step into your role, your work, your place in the world. Everything about the opening sequences suggested she was preparing for a workday. The audience, conditioned by countless empowerment narratives showing women entering boardroom