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In the mid-1980s, the Indian biscuit market had a clear and unchallenged grammar. Glucose biscuits dominated. Simple, affordable, nourishing — wheat, milk, and sugar pressed into flat rounds and sold in thin paper packs. They were practical. They were ubiquitous. They were what most Indians thought a biscuit was. But Britannia, which had been making biscuits in India since 1892 and had watched the market with the careful attention of a company that had survived a World War, a