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How Akasa Air Turned a Pandemic Dream Into India's Youngest Airline With 30 Boeing 737 MAX Jets in Just 3 Years

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  • 5 min read

In July 2021, when India was still reeling from COVID-19's second wave, when airlines worldwide were hemorrhaging money, when aviation experts advised against new ventures, three men sat in Mumbai planning something audacious: launching India's first new airline in eight years.

Vinay Dube—former CEO of Jet Airways who had witnessed its spectacular 2019 collapse—was explaining his vision to Rakesh Jhunjhunwala, the billionaire investor known as "India's Warren Buffett" with a net worth of $5.8 billion.

"Nowhere in the world is an airline conceived in 12 months!" Jhunjhunwala would later marvel.


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Most investors would have laughed. India's aviation graveyard was littered with failures: Kingfisher Airlines, Jet Airways, Air Deccan—all giants brought down by debt, mismanagement, and brutal competition. Only 8% of India's population flew. The pandemic had devastated the sector. IndiGo and Air India dominated relentlessly.

But Jhunjhunwala saw opportunity where others saw catastrophe. Aircraft prices had fallen. Talented pilots and crew were available after layoffs. India—set to become the world's third-largest aviation market by 2025—had space for a tech-savvy, ultra-low-cost carrier targeting tier 2 and tier 3 cities.

He invested $35 million for 40% stake (later increased to 46%). Aditya Ghosh—former IndiGo president—joined as co-founder with 10% stake. Dube held 31%. They incorporated SNV Aviation Private Limited in 2020 and named their airline from the Sanskrit word "Akash" meaning sky.

On August 7, 2022, Akasa Air's maiden flight QP1101 departed Mumbai at 10:05 AM for Ahmedabad. The 189-seat Boeing 737 MAX 8 was fully booked. Union Aviation Minister Jyotiraditya Scindia flagged it off virtually: "This indeed is a new dawn for civil aviation."

Rakesh Jhunjhunwala—visibly jubilant—flew on that inaugural flight. Seven days later, on August 14, 2022, he died from acute multiple organ failure at Breach Candy Hospital, Mumbai. He was 62.

Today, Akasa Air operates 30 Boeing 737 MAX aircraft serving 31 destinations (25 domestic, 6 international), has carried 19+ million passengers, maintains hubs in Mumbai and Bengaluru, and stands as testament to a billionaire's final bet—proving that sometimes the best businesses launch exactly when conventional wisdom screams "wait."

This is the story of how three aviation veterans conceived an airline in 12 months during a pandemic—and how their founder's death days after launch couldn't stop the dream.


2020-2021: The Pandemic Conception

While the world panicked about COVID-19, Vinay Dube—who had led Jet Airways as CEO before its 2019 collapse and spent time at American Airlines, Delta Air Lines, and Sabre—saw clarity.

India's aviation penetration was pathetically low: only 8% of the population flew, with 1% of households taking 45% of domestic flights. Tier 2 and tier 3 cities were underserved. The ultra-low-cost model pioneered by Air Deccan in 2003 had proven demand existed for affordable travel.

The pandemic created unexpected advantages:

  • Aircraft prices had fallen (purchase or lease deals were reasonable)

  • Talented crews were available after mass layoffs

  • Competition was weakened, not strengthened

  • Infrastructure costs had dropped

Dube partnered with Aditya Ghosh—who had built IndiGo into India's largest carrier during his tenure—and approached Jhunjhunwala.

The pitch was simple: create India's "most dependable, affordable, and greenest airline" using fuel-efficient Boeing 737 MAX aircraft, target price-sensitive middle-class travelers, connect metro cities to tier 2/3 destinations, and leverage technology for operational efficiency.

Jhunjhunwala—whose biggest holding was Titan Company worth Rs 7,294.8 crore and who managed his own portfolio through Rare Enterprises—was convinced.


October 11, 2021: The No Objection Certificate

On October 11, 2021—Dussehra—SNV Aviation received the No Objection Certificate (NOC) from India's Ministry of Civil Aviation, the first regulatory hurdle cleared.

Jhunjhunwala praised the government's efficiency: "They say India has a very bad bureaucracy. But the cooperation that the ministry of civil aviation has given us is unparalleled."


November 16, 2021: The Boeing Order

On November 16, 2021, Akasa Air announced an order for 72 Boeing 737 MAX aircraft valued at nearly $9 billion at list prices—the largest order by a startup carrier in history.

The choice was strategic. Boeing 737 MAX offered 20% better fuel efficiency and 40% lower noise than previous generations—critical for an airline positioning itself as "India's greenest."


December 22, 2021: The Brand Unveiling

On December 22, 2021, Akasa Air unveiled its brand identity:

Logo: A "rising A" shaped like a flying bird in "Sunrise Orange" Colors: Orange (representing energy, optimism) and purple (passion) Tagline: "It's Your Sky" Philosophy: Democratize air travel, making it accessible to all Indians

The aircraft livery featured predominantly white fuselage with purple airline name, orange color scheme from rear underbody to tail, blue accents on front edges, and the "rising A" in blue on the tail.


June 16, 2022: First Aircraft Delivery

On June 16, 2022, Akasa Air took delivery of its first Boeing 737 MAX 8 aircraft.

The airline partnered with Griffin Global Asset Management for sale-leaseback agreements covering five aircraft—reducing upfront capital requirements while maintaining operational control.


July 7, 2022: The Air Operator's Certificate

On July 7, 2022, India's Directorate General of Civil Aviation (DGCA) issued the Air Operator's Certificate (AOC) after rigorous safety and operational audits.

This was the final regulatory approval. Akasa Air was cleared for commercial operations.


July 2022: The Uniform Launch

In July 2022, Akasa unveiled eco-friendly crew uniforms including sneakers instead of traditional heels—emphasizing comfort, modernity, and sustainability.


August 7, 2022: The Maiden Flight

On Sunday, August 7, 2022, at 10:05 AM, flight QP1101 departed Mumbai's Chhatrapati Shivaji Maharaj International Airport for Ahmedabad's Sardar Vallabhbhai Patel International Airport.

The 189-seat Boeing 737 MAX 8 was fully booked with passengers, airline executives, journalists, and bloggers.

Jhunjhunwala—visibly moved—was aboard that inaugural flight. "Akasa was already setting benchmarks," he quipped, noting that their comfortable seating had forced IndiGo to upgrade its seats.

Maharashtra Deputy CM Devendra Fadnavis attended the launch, emphasizing Mumbai's aviation importance.

The airline commenced with 28 weekly flights connecting four destinations: Mumbai, Ahmedabad, Bengaluru, and Kochi.


August 14, 2022: The Tragic Loss

Seven days after that triumphant maiden flight, on August 14, 2022, Rakesh Jhunjhunwala fell ill and was rushed to Breach Candy Hospital, Mumbai. He died around 6:30 AM from kidney-related problems and acute multiple organ failure.

Prime Minister Narendra Modi tweeted: "Rakesh Jhunjhunwala was indomitable. Full of life, witty and insightful, he leaves behind an indelible contribution to the financial world."

Jhunjhunwala's estate retained 45.97% ownership. His final public appearance had been Akasa's launch event. His final flight was Akasa's inaugural journey.


August-September 2023: The Pilot Crisis

In August-September 2023, Akasa faced its first major crisis: over 40 pilots resigned and joined Air India Express, forcing cancellation of 700+ flights.

Akasa sent legal notices and initiated proceedings against DGCA for inaction. Air India Express countered that pilots had fulfilled contractual obligations by paying bond amounts.

The crisis tested Akasa's resilience but proved temporary.


March 28, 2024: International Expansion

On March 28, 2024, Akasa launched international flights to Doha, Qatar—followed by Kuwait, Dammam, Riyadh (Saudi Arabia), Bangkok (Thailand), and Abu Dhabi (UAE).

Reaching 20 aircraft by August 2023 made Akasa eligible for international operations under Indian aviation rules.


January 18, 2024: The Massive Order

At Wings India 2024, Akasa placed an additional order for 150 Boeing 737 MAX aircraft: 99 MAX 10s and 51 MAX 200s. Combined with earlier orders, total backlog reached 226 aircraft—deliveries through 2032.


December 2024: The Etihad Partnership

In December 2024, Akasa announced a codeshare agreement with Etihad Airways, enhancing UAE and global connectivity.


The Legacy

From pandemic conception to 30 aircraft in 31 months—from billionaire's final bet to post-founder success—from Mumbai-Ahmedabad maiden flight to 31 destinations globally—Akasa Air's journey teaches timeless truths.

First, crises create opportunities. Launching during COVID seemed insane. Lower costs and available talent made it brilliant.

Second, speed matters. Conceived in 12 months—unheard of globally—because teams moved decisively.

Third, legacy outlives founders. Jhunjhunwala died seven days after launch. Akasa thrived anyway.

Fourth, green positioning wins modern consumers. Being "India's greenest airline" wasn't marketing—20% fuel efficiency attracted environmentally-conscious travelers.

Finally, underpenetrated markets reward courage. Only 8% of Indians flew. That's not saturation—that's opportunity.

When passengers board Akasa's orange-and-purple aircraft today, they're flying on a billionaire's final dream—proof that sometimes the best time to start is exactly when everyone else says "don't."

That's Akasa Air. That's 31 months of proving pandemic dreams can soar.

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