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Marketing Intelligence & Learning Ecosystem
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Hyundai India's "Brilliant Moments" — The Campaign Where Madhu's Story Reminded a Nation That Will Has No Height Requirement
In June 2018, Hyundai Motor India Limited turned twenty. Two decades had passed since the Korean automaker had driven into the country with a small, tall, unconventional car called the Santro — a car that would go on to become one of the most beloved vehicles in Indian automotive history, a car that families grew up in, argued over, drove to first jobs and first dates and first days of school. The Korean car maker had entered India in 1998 with the launch of Santro and had ra
May 179 min read
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