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Industry & Competitive Context India's household insecticide market is large and format-fragmented, spanning coils, vaporizers/liquid electric machines, mats, aerosols, and personal application products (creams, lotions, gels, sprays, patches, and roll-ons). Industry estimates compiled in trade and brand presentations placed the broader insecticide market at roughly Rs 1,600–2,400 crore in the early 2010s, with coils and vaporizers commanding the largest format shares, while