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Industry & Competitive Context India's instant noodles market, valued at over $500 million by 2015 according to The Times of India, was one of the most concentrated consumer packaged goods categories in the country. Maggi, Nestlé India's flagship instant noodle brand, had dominated this space since its introduction in 1983 — holding approximately 70–80% market share by volume in the years preceding the crisis, as reported by multiple credible news outlets including The Times