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Ariel India's Share The Load: When a Laundry Brand Rewrote the Rules of Purpose Marketing
Industry & Competitive Context India's detergent market is one of the most competitive battlegrounds in the country's fast-moving consumer goods (FMCG) sector. According to market intelligence reports, the market was valued at approximately USD 4.79 billion in 2024, with a projected CAGR of 4.30% through 2030. The competitive structure is oligopolistic in nature: Hindustan Unilever Limited (HUL) commands the largest market share at approximately 38%, driven by its multi-tier
1 hour ago13 min read
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