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Connected TV has overtaken cable in U.S. midterm political advertising for the first time, marking a major shift in how political campaigns allocate media budgets. Political advertisers had spent or booked $11.4 billion in the 2026 midterm cycle as of November 2, up 28% from the 2022 midterms, according to AdImpact data shared with Adweek.adweek CTV spending reached $2.4 billion, a 122% increase from roughly $1.1 billion in the 2022 midterm cycle. Cable spending, by contrast,

Google is expanding advertising inside its AI-powered search experiences, placing sponsored results within AI Overviews and AI Mode as it looks to monetize conversational search at global scale. The move marks a major shift in how brands may reach consumers: instead of competing only for a position on a traditional results page, advertisers can now appear directly alongside AI-generated answers and follow-up questions. The announcement matters because it changes the commercia

Amazon is making two moves that could reshape how brands reach shoppers: it has begun letting selected U.S. customers shop by texting its Alexa for Shopping agent, and it has expanded advertisers’ ability to target Amazon users based on purchases made at other retailers. Together, the developments point to a future where shopping discovery, purchase, and advertising become more conversational, data-driven, and cross-platform. For marketers, the changes are significant because

McDonald’s is restructuring its U.S. marketing leadership after Alyssa Buetikofer, the company’s U.S. chief marketing and customer experience officer, announced her departure. Rather than appointing an immediate replacement, the fast-food giant has divided the role between two seasoned executives while it searches for a permanent U.S. CMO. The move comes at a sensitive moment for the brand. McDonald’s U.S. comparable sales declined 0.2% in the quarter ended September 30, its