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How Asian Paints Turned a Garage Startup Into India's Rs 22,000 Crore Paint Empire
In February 1942, while Mahatma Gandhi was preparing for the Quit India Movement that would shake British rule, four friends gathered in a tiny garage in Gaiwadi, Girgaon, Mumbai. Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil had a simple plan: manufacture paint. The garage, rented for Rs 75 per month, had minimal equipment. The British had imposed a temporary ban on paint imports due to World War II, leaving India with only Shalimar Paints and expens
Mar 97 min read
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