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Imagine opening an app to shop online for the first time. Long before you even notice a product, read a description, or compare a price - interestingly, your mind has already formed an impression. You have registered that a blush-pink homepage feels warm and approachable. Or that a black-and-white layout effectively signals luxury, exclusivity and confidence. Perhaps, saffron & teal evoke festivity and pride. Within seconds, colour has started to shape your perception withou