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Marketing Intelligence & Learning Ecosystem
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Why TVF — The Viral Fever Succeeded Where Everyone Said the Internet Couldn't: India's Most Unlikely Entertainment Empire
In 2010, an IIT Kharagpur graduate walked into a television network with a pitch. He had a clear idea, genuine conviction, and years of experience — both in engineering and in filmmaking. He had worked as an assistant director at Red Chillies Entertainment on the blockbuster Om Shanti Om. He understood storytelling. He understood audiences. He understood that India's young, internet-savvy generation was consuming content the old television industry had no idea how to speak to
3 hours ago5 min read
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