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Marketing Intelligence & Learning Ecosystem
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MRF's Premium Performance Brand Strategy in the Tyre Industry
Industry & Competitive Context MRF Limited (Madras Rubber Factory), headquartered in Chennai and founded in 1946, is India's largest tyre manufacturer by revenue and market capitalisation. The company reported consolidated revenue of ₹28,561.29 crore in FY25, up from ₹25,486.05 crore in FY24 a 12.06% year-on-year increase, per company results reported by Upstox though separate reporting (Torus Digital, citing standalone/consolidated filings) shows annual net profit for FY25 d
2 days ago12 min read


They Started by Selling Phone Covers on eBay — Now Noise Is the World's Third Largest Smartwatch Brand
Gaurav Khatri and Amit Khatri grew up in Bikaner — a Rajasthani city more famous for its bhujia and its forts than for producing technology entrepreneurs. As cousins, they shared a childhood in the same streets, the same schools, and the same restless desire to build something. Neither came from a business family. Neither had the head start that the more privileged founders of India's startup ecosystem often arrive with. What Gaurav had was a hunger for gadgets that bordered
Jul 237 min read
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