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Industry & Competitive Context India’s men’s grooming category evolved through the 2010s from a narrow set of shaving and deodorant products into a broader personal-care segment covering beard care, skincare, fragrance, and hair care. Investor commentary cited in Indian business press placed the men’s grooming market at approximately Rs 3,200 crore in 2016 and estimated it had grown to roughly Rs 10,000 crore by around 2020, though these figures originate from investor statem