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The Man Who Convinced India to Book a Trip Online: The Remarkable Brand Story of MakeMyTrip
There is a particular type of frustration that every Indian traveller once knew intimately. Standing in a queue at a travel agent's office, flipping through a thick booklet of flight schedules, waiting for a person behind a desk to call an airline on your behalf. Travel planning in India, before the internet changed everything, was slow, opaque, and often expensive. You trusted the agent to give you the best price. You often had no way of knowing if he had. One man decided to
5 hours ago6 min read
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