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Industry and Competitive Context India's organised biscuit industry is estimated at over ₹40,000 crore, making it one of the largest and most penetrated packaged food categories in the country. Within this industry, the combined cream and cookie segment has been valued at approximately ₹7,200 crore, representing roughly 30 percent of the overall biscuit market, and has historically been the fastest-growing and most fiercely contested part of the category. Britannia Industries