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Marketing Intelligence & Learning Ecosystem
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ACC Cement’s Trust-Based Brand Positioning in Infrastructure
Industry & Competitive Context When Adani Group announced its Holcim deal, Reuters reported that Ambuja and ACC combined could produce at least 70 million tonnes of cement a year, against 120 million tonnes for UltraTech. The two companies owned 31 cement-making facilities and employed over 10,700 people. Adani announced completion of the acquisition on September 16, 2022, valuing the Holcim stake and open-offer consideration at USD 6.50 billion. After the transaction it held
35 minutes ago7 min read
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