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Sabhyata and the Mother Who Was Also a Woman: The Story of #RedefineThePerception
She is getting ready to meet someone special. For the first time. The kind of meeting that requires the right clothes, the right dupatta, the right version of herself — put together, hopeful, nervous in the way that first meetings with someone you genuinely want to impress always produce. She goes to her mother's wardrobe. Not her own. She is looking for something specific — a dupatta, the kind that has the weight and drape and colour that her own wardrobe doesn't quite conta
19 hours ago9 min read


The Interview That Wasn't: When Sabhyata Turned Bias Into A Job Offer
October 2022, Diwali. As India's ethnic wear brands competed for attention with festive discounts and celebrity-studded campaigns, Sabhyata, an Indian ethnic wear brand, made a radically different choice. They launched #RedefiningCelebration, a campaign that would accumulate over 136,000 YouTube views not because it showed beautiful clothes, but because it exposed an ugly truth: pregnancy discrimination remains rampant in India's workplaces, and Diwali—the festival of new beg
Jan 138 min read
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