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Marketing Intelligence & Learning Ecosystem
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HP: When A Young Girl Named Lakshmi Lit The Digital Path For Sajan Handicrafts
November 2023, Diwali. While most technology brands celebrated the festival of lights with messages about products and discounts, HP India launched "#ChaloRoshniKiOar" (Walk to The Light)—a campaign that would illuminate something far more profound: the transformative power of digital education for India's small businesses. Through the story of Santosh and Janaki's love, legacy, and shared dream for their struggling handicrafts shop, HP would demonstrate that in the new econo
Feb 17 min read
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