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Industry & Competitive Context India's mattress category has long been served by offline retail. The founder of SleepyCat has described the traditional market as still dominant. He points to overhead costs and confusing material information as weaknesses in that market, and says online buying is changing how consumers think about the product. On market size, RedSeer valued India's mattress market at about $1.7 billion in 2018, projecting 10% annual growth to about $2.5 billio