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Marketing Intelligence & Learning Ecosystem
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Daikin Air Conditioning: Comfort Communication Campaigns
Industry & Competitive Context India's room air conditioner (RAC) market has evolved from a discretionary luxury purchase into a structurally significant consumer-durables category. According to International Energy Agency data cited in business press coverage, India is on track to become the world's second-largest air conditioner market behind China, and Nikkei Asia reported that India had already overtaken Japan in AC demand by 2024. Despite this growth trajectory, househol
Sep 110 min read
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