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Cadbury's #CreatingMemoriesNeverClicked campaign, launched during the auspicious occasion of Raksha Bandhan, was a masterstroke in emotional marketing. It successfully tapped into the sentimental core of sibling relationships, transforming a mundane product into a catalyst for heartfelt connections The Concept The campaign revolved around the poignant realization that many cherished moments between siblings go undocumented. In an era dominated by digital footprints, the campa