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A man in character as a world leader walks into the scene. "Kiku Jong Un"—a parody character, absurd and comedic. His mission is simple: discover that travel deals exist. But his approach is anything but simple. He's bewildered by the concept. He's amazed by the discounts. He's a caricature of confusion meeting incredible value. Enter Rishabh Pant. Young. Energetic. A cricket superstar at peak popularity. His job in the campaign is to guide this confused dictator through the