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Boat : Cracking The Code Of Affordable Aspirational Tech In India
INDUSTRY & COMPETITIVE CONTEXT India's consumer electronics market for audio and wearable devices underwent a structural transformation between 2016 and 2024. The category was historically dominated by international brands — Sony, JBL, Bose, Samsung — that priced quality products well beyond the reach of India's aspirational middle class. Below this tier sat a fragmented landscape of unbranded, low-quality products manufactured predominantly in China. The result was a signifi
Apr 2112 min read
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