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Tata Motors' "Drive the Good in You": When a Car Becomes a Way of Sharing the Festival
Durga Puja turns the streets of Kolkata into a moving celebration. Drum players walk the roads, crowds gather at pandals, and the city stays out late into the night. Anyone who has spent time on those roads knows the experience of being stuck in traffic while the festival passes by on either side. The car becomes a small, private space in the middle of a public celebration. Tata Motors' Durga Puja film starts from that observation. Instead of showing a car gliding along an em
10 minutes ago5 min read
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