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Manyavar's Premium Ethnic Wear Brand Positioning
Executive Summary Manyavar, the flagship brand of Vedant Fashions Limited (VFL), occupies a structurally distinctive position in Indian apparel retail: it created and then dominated the organised, branded men's wedding and celebration wear category from near-zero institutional precedent. Founded by Ravi Modi in Kolkata in 1999 — with the corporate entity incorporated in May 2002 — the company identified that India's massive, culturally entrenched wedding occasion represented
6 hours ago12 min read
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