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Industry and Competitive Context India's organised biscuit industry is one of the largest and most penetrated packaged food categories in the country, estimated at over ₹40,000 crore. Within this landscape, the cookie segment has historically been the fastest-growing and most aggressively contested sub-category, valued at approximately ₹7,200 crore and representing roughly 30 percent of total biscuit market value. The competitive field is anchored by three dominant players: B