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On October 6, 2014, millions of Indians sat down to a shopping event Flipkart had promoted for weeks. By the early hours, the site was struggling, and the hashtag "#Flopkart" was spreading across social media. By any normal standard, it was a disaster. It also became one of the most important days in the history of Indian e-commerce. Two Amazon Alumni and a Flat Numbered 610 Flipkart was founded on October 22, 2007, in Bengaluru, by Sachin Bansal and Binny Bansal, two IIT Del