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Marketing Intelligence & Learning Ecosystem
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Signify India: Running a Standalone Corporate Brand Alongside the Licensed Philips Brand
Industry & Competitive Context Signify India's own annual report describes a market in structural transition. The company's FY2018-19 report says LED adoption accelerated because LED prices were falling and government programmes such as UJALA and the Streetlight National Programme were pushing the shift. Homes, commercial buildings and government projects moved quickly from conventional to LED lighting. Signify The same report is candid about the competitive cost of that shif
2 hours ago7 min read
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