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A party is unfolding. Music is playing. Friends are gathering. But there's something missing. The energy isn't quite there. The moment feels incomplete. Then someone opens a bottle of Appy Fizz. A single sip. A moment of crisp, sparkling sensation. And suddenly, everything shifts. The music seems louder. The laughter seems deeper. The gathering transforms from pleasant into electric. This is the promise of Appy Fizz's "Fizz up the Party" campaign, launched in March 2024 with

Long before Appy Fizz existed, Parle Agro had already established a habit: creating categories that did not exist. The Parle story begins in 1929 in British India — a biscuit company that would eventually fracture, through the passage of time and the natural divergences of a joint family, into separate entities. By 1985, one branch of the original Chauhan family had formed Parle Agro as its own independent company, focused on beverages. That year, under Prakash Chauhan's lead