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Marketing Intelligence & Learning Ecosystem
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Goibibo: The Travel Experiment That Moved Its Ad Budget From Google to Its Own Customers
Most online brands pay Google and Facebook to find customers. Goibibo's founder asked a different question: what if that same money went to the customers themselves? The answer became one of the more talked-about growth ideas in Indian travel. A Google India Head Goes Looking for a Problem Ashish Kashyap spent roughly eighteen months as Country Head of Google India and had earlier built e-commerce ventures at Indiatimes.com. In January 2007, he founded Ibibo Group in Gurgaon
5 hours ago4 min read
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