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Industry & Competitive Context India’s packaged drinking water category is large but only partly organised. According to IKON Marketing Consultants, as reported by Storyboard18, the drinking water market is only 25% organised, and Bisleri leads the organised players with a 30% share. Publicly reported share figures for Bisleri differ across sources and years, so this case treats 30% as an attributed estimate, not a settled number. The same report names the competitive set. Or