ALL

INDUSTRY AND COMPETITIVE CONTEXT India's Health Food Drinks category, commercially classified as Malted Food Drinks, occupies a structurally distinctive position in the country's fast-moving consumer goods landscape. It is a category born from a confluence of nutritional need, cultural habit, and aspirational parenting. The segment consists primarily of malt-based powdered beverages consumed after mixing with milk, and it has historically been dominated by a small group of le